A word or words, letters, or numbers representing a brand that can be spoken

a device that legally identifies ownership of a registered brand or trade name

The value a brand has beyond its actual functional benefits

a brand owned by the producer of the product

A branding strategy that combines one or more brands to increase customer loyalty and sales for each product.

A brand that carries a name developed by the wholesaler, retailer, or catalog house

A brand that represents a general product category and does not carry a company or brand name.

An agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or a fee.

All activities associated with the sale, distribution, and promotion of a sports event

Any combination of advertising, sales promotion, publicity, direct marketing, and personal selling

Any paid promotion if an idea, good, or service by an identified sponsor

Advertising with a goal of selling an item being promoted

advertising with a goal of developing goodwill or a positive image

A short-term incentive to get consumers interested in buying a product

Activities that promote the image and communications a company has with its employees, customers, investors and public.

The free mention of a product or company in the media.

A newsworthy article that provides the basic information to answer questions such as who, what, where, when and why.

Direct communication by a salesperson to potential customers either in person or by telephone.

A written document that provides direction for the marketing activities of a company for a specific period of time.

An overview of the entire marketing plan

A study of the internal and external factors that impact a marketing plan

A study of the strengths, weaknesses, opportunities, and threats

A method that identifies target markets to make marketing-mix decisions that focus on those target markets.

Putting the marketing plan into action.

Facilities or locations where sporting events take place.

Companies that specialize in marketing and managing sports events, sports teams, and professional athletes.