WorksheetsEdexcel GCSE Business 1.2
Total questions: 11
Worksheet time: 6mins
Which two of the following are examples of qualitative data?
In an entire school there are 1053 students
The new born baby has very soft skin
The average height for women in the UK is 5ft 4.7 inches
9 million people in the UK are members of a gym
The colour of the school uniform is mauve
Which two of the following are examples of primary market research?
Articles on the Internet
Direct observation
Newspaper reports
Face-to-face survey
Government statistics
Which one of the following is not an example of a customer need or expectation?
Convenience
Good quality
Limited choice
Value for money
Which two of the following are examples of how entrepreneurs can use market mapping
To identify a gap in the market
To identify where competing products fall across two dimensions
To identify the location of competitor businesses
To identify the best location for a new business
To advertise to customers where the business is located
Which oneof the following is the correct definition of market mapping?
Collecting, collating and analysing data relating to the marketing and consumption of goods and services
A diagram showing where products or services in a market are positioned in relation to two variables
Dividing the market up into customer groups according to where customers are located
Plotting where products or services are positioned in relation to two variables considered important to customers
Which one of the following is the correct definition of market share?
The total sales of all businesses in a particular market
The sales of one particular business as a proportion of the total sales in a market
A group of customers that share a common characteristic
A part or portion of a business owned by another business or individual
Which one of the following is the correct definition of market research?
The process responsible for getting the right product to customers at the right price, in the right place, at the right time
The systematic investigation and study of materials and sources to improve knowledge
A place where buyers and sellers get together to exchange products and services
The collection, collation and analysis of data relating to the consumption of goods and services
Which one of the following is the correct definition of market segmentation?
The collection, collation and analysis of data relating to the marketing and consumption of goods and services
A group of customers in an entire market that share similar needs and wants and common characteristics
Dividing a market up into customers with similar needs and wants and common characteristics
The management process responsible for getting the right product, at theright price, in the right place, at the right time to the customer
Which one of the following are customers least likely to consider when choosing between products from competing businesses’?
The standard of customer service provided
The number of staff the business employs
The quality of the product
The price of the product
Which one of the following is an example of quantitative data?
The food we all ate tasted really tangy
Everyone in the group has a Smartphone
Most people in the group are not very happy
Some people in the class are very confident
Which two of the following are customers most likely to consider when choosing between competing businesses’ products?
How many people make the product
How many products the business sells
How easy it is to purchase the product
How many shareholders the business has
How much the product costs to buy
