WorksheetsChapter 7 Products, Services & Brand
Total questions: 10
Worksheet time: 19mins
Quality level and brand name are components of
core customer value
actual product
augmented product
Warranty and product support are the components of
core customer value
actual product
augmented product
Buying a product because of experience is the
actual product
augmented product
core customer value
core product value
Toothpaste belongs to
shopping products
consumer products
specialty products
unsought products
Formal clothes belong to
shopping products
consumer products
specialty products
unsought products
Expensive car and designer clothes belong to
shopping products
consumer products
specialty products
unsought products
Which of the following product normally charged at higher price?
shopping products
consumer products
specialty products
unsought products
Branding is one of the factors influencing individual product and service decisions.
True
False
..........................................consists of all the product lines and items that a particular seller offers for sale.
Product Mix
Product Line
Product Group
Special Product
Which of the following are the characteristics of services?
Intangible
Variable
Inseparable
Perishable
