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PoBMF - Ch 13 Selling Test

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

____ selling is direct contact with a prospective customer with the objective of selling a good or service.

a)

Individual

b)

Personal

c)

Product

d)

Customer

2.

____ is the way in which a business provides services before, during, and after a purchase.

a)

A warranty

b)

Product support

c)

Selling

d)

Customer service

3.

The process of making contact with people who are not expecting a sales contact are called a(n) ____.

a)

approach

b)

unexpected call

c)

cold call

d)

substitution

4.

An office that is set up for the purpose of receiving and making customer calls for an organization is called a ____.

a)

call center

b)

phone area

c)

service center

d)

branch office

5.

Employees who assist customers, take orders, and answer questions that come into the company via phone or website are called the ____.

a)

phone group

b)

sales team

c)

customer support team

d)

order department

6.

Information and resources available to customers through the Internet is ____.

a)

feature-benefit selling

b)

online support

c)

web department

d)

sales and service

7.

____ is personal selling done over the telephone.

a)

online support

b)

telemarketing

c)

phone selling

d)

customer support

8.

The sales technique of showing products that are different from the originally requested product is called ____.

a)

cross selling

b)

substitute selling

c)

suggestion selling

d)

sales process

9.

A ____ is the exchange of payment and product.

a)

selling process

b)

transaction

c)

charged expense

d)

barter exchange

10.

Verbal or nonverbal signs that a customer is ready to purchase are called ____.

a)

buying signals

b)

sales indications

c)

ergonomics

d)

sales signs

11.

Moment when a customer agrees to buy a product.

a)

preapproach

b)

close

c)

approach

d)

sales process

12.

B2C approach that combines the greeting and merchandise approaches.

a)

combination approach

b)

merchandise approach

c)

feature-benefit selling

d)

service approach

13.

Attitude of a business and employees that customer satisfaction always comes first.

a)

excuses

b)

customer-service mindset

c)

objections

d)

overselling

14.

Personal reasons not to buy.

a)

excuses

b)

objections

c)

customer-service mindset

d)

overselling

15.

A potential customer.

a)

customer-service mindset

b)

approach

c)

lead

d)

sales process

16.

Promising more than the product or the business can deliver.

a)

feature-benefit approach

b)

sales process

c)

merchandise approach

d)

overselling

17.

B2C approach in which the conversation starts with a comment about the product.

a)

merchandise approach

b)

feature-benefit selling

c)

combination approach

d)

substitute selling

18.

Tasks that are performed before contact is made with a customer.

a)

lead

b)

approach

c)

close

d)

preapproach

19.

Series of steps that a salesperson goes through to help the customer make a satisfying buying decision.

a)

sales process

b)

excuses

c)

lead

d)

overselling

20.

Telemarketing is ....

a)

An office that is set up for the purpose of receiving and making customer calls for an organization.

b)

Tasks that are performed before contact is made with a customer.

c)

Personal selling done over the phone.

d)

The step in which the salesperson makes the 1st in-person contact with a potential customer.