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WorksheetsMB Quiz #2- Marketing Concept/ Marketing Mix/ Target Market
Total questions: 17
Worksheet time: 9mins
When would the customer also be the consumer?
Mom purchasing diapers
Friend purchasing birthday gift
Business owner purchasing stock for store
Athlete purchasing basketball shoes
When would the customer not be the consumer?
Boss purchasing office supplies
Teenager purchasing clothes at the mall
Mom purchasing treats for her son's birthday party at school
Fisherman purchasing lures
Click on all of the things that are classified as needs
Water
Cell Phone
Housing
Clothing
Netflix
Click on all of the things that are wants:
Fast food
Air
Airpods
Books
Flowers
What is the buyer’s motive in business?
Maximum marketing mix
Maximum satisfaction
Maximum target market
Maximum profit
What is the seller’s motive in business?
Maximum marketing mix
Maximum satisfaction
Maximum target market
Maximum profit
Fill in the blank: Businesses must (a) customer's’ needs and wants in order to make a profit.
Fill in the blank: Businesses must satisfy customer's’ (a) and wants in order to make a profit.
Fill in the blank: Businesses must satisfy customer's’ needs and (a) in order to make a profit.
Fill in the blank: Businesses must satisfy customer's’ needs and wants in order to make a (a) .
What is the definition of the marketing mix (I am not asking what are the 4 P's)?
Product, price, place, promotion
How you reach the target market
Combination of marketing elements used in the sale of a particular product
Combination of market segments to mix up the target market
What are the 4 parts of the marketing mix?
Product
People
Price
Place
Promotion
A target market is
anyone that can buy your product.
a group of people that you want to target for commercials.
a very specific group of people who you want to reach through your marketing decisions.
a very broad group of people who you want to convince your product is the greatest of all time.
What type of market segmentation is based on perceived benefit of the product or service?
Demographics
Geographics
Psychographics
Product Benefits
What type of market segmentation is based on attitudes, values and trends?
Demographics
Geographics
Psychographics
Product Benefits
What type of market segmentation is based on where the target market lives?
Demographics
Geographics
Psychographics
Product Benefits
What type of market segmentation is based on age, gender, income, ethnic background?
Demographics
Geographics
Psychographics
Product Benefits
