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WorksheetsPrinciples of Business final Game.
Total questions: 60
Worksheet time: 36mins
___________ is data originated by the researcher for the specific purpose of addressing the research problem
Primary data
Secondary data
Experimental data
Virtual data
What is marketing?
The action of promoting and selling services, including market research.
A boy named Mark who is dancing.
The action of promoting products to be sold less than other products, including advertising.
The business of promoting and selling products, including market advertising.
Product
The cost to the buyer of goods or services
Informing customers about products and persuading them to buy them
Where goods or services are available
Goods or services that are sold
Price
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
Promotion
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
Place
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Goods or services that are sold
Where goods or services are available
The research process is important for:
Providing a systematic, planned, and consistent approach within all the aspects of the research project
Discovering global trends and sharing information.
Creating good relations with consumers
Improving the company's marketing strategy
Is this ...
Price?
Place?
Promotion?
Product?
Is this ....
Place?
Product?
Promotion?
Price?
Is this...
Place?
Product?
Promotion?
Price?
Is this...
Price?
Promotion?
Place?
Product?
What is the formal name for the 4 p's?
The Marketing Mix
The Marketing Mixture
The Marketing Team
The Marketing Parts
Select the 3 answers that come under the 4 p's
Price
Public
Promotion
Product
Businesses carry out what to find out what customers want?
Market research
Online research
Desk research
Interviews
An interview is an example of...
Primary research
Secondary research
A newspaper article is an example of...
Primary research
Secondary research
Market research is completed to gather information about customers needs, competitors and market trends
True
False
There are 2 types of market research
True
False
Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on
Product
Place
Price
Promotion
Examples of Secondary research
Focus Groups
Books
The Internet
Magazines
Interviews
Examples of Primary research
Books
Newspapers
Your own survey
Focus Groups
