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WorksheetsGOOGLE ADS - TEST
Total questions: 18
Worksheet time: 10mins
What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?
ROI
Sunk costs
CTR
CPM
You have created four different ads for a client. The client is pleased, but wants to know how Google AdWords selects which sponsored links ad to display. How does Google AdWords chooses the ad to display?
The AdWords system shows each ad once before rotating to the next ad.
The manager of the ad must determine the order and frequency of the ad to be displayed.
The AdWords system automatically rotates among the different ad variations and shows the better-performing variation more.
The AdWords system shows each ad for 100 impressions and then rotates to the next ad.
Your client wants to use Google AdWords’ ability to display ads in videos. How can you create a video ad for your customer?
You’ll need a video editing program, like QuickTime Pro, to edit and create video ads.
You’ll insert the text into an ad template that Google AdWords will insert into the video ad.
Your video can be created in any program, but the output must be compatible with YouTube.
You must use the Display Ad Builder to create a video ad.
Beth has created a Google AdWords account for her company but she is no longer interested in managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth’s account?
The SEO firm will need to link Beth’s account to their account.
The SEO firm will need to acquire Beth’s account through the My Client Center program.
The SEO firm will need to create a new Google AdWords account in the My Client Center program.
The SEO firm will need Beth’s account login information to login and manage the account as Beth
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
Impressions
Click through rate (CTR)
Campaign Type
Cost per click
CPE stands for (a)
You can make changes to location and language targeting at?
Ad Group Level
Account level
Campaign level
Only if you choose display network
Using Duplicate Keywords across different ad group and campaigns is recommended by Google?
True
False
A person sitting in India searches on "Google.com.au" (Australian google domain). Will see ads targeted to ?
Australia
Ads from all over the world
India
None of these
Google has a network of websites in various industries and with an array of audiences that opt in to display Google Ads, known as the
(a)
For a branding campaign which of these metrics is especially important?
Click Through Rate (CTR)
Average Cost Per Click (Avg CPC)
Sitelink Extensions
Impressions
Tony performs a Google search from his desktop computer using query "New York flats on rent" . He will be shown ads ?
targeted to his actual location only
based on his google history
none of these
targeted to New York city irrespective of his actual location because city name was used in the search phrase / query
Google Search Network shows your ad when someone searches for terms that are similar to you:
Placement
Website
Ad text
Keywords
If you have a small business which provides services to particular area of the city then which type of location targeting you should prefer?
Proximity Targeting or "Targeting a Radius"
State level location targeting
City level location targeting
Country level location targeting
How many locations you can target in a campaign ?
any number of locations by making combination countries, territories, regions, cities.
1
100
1000
In order to better serve or attract customers who are using mobile devices, it's important to:
Include your mobile number as your display URL
Send users to the most attractive page of your website
Send users to a mobile-friendly landing page
Send users to a page full of Attractive Images & Videos
What is a Query?
it is a question with one answer
it isa sentence with minimum 3 words
a word or phrase that a user writes into the search engine
none of these
Conversion rate indicates how often a click has led to a conversion?
True
False
