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WorksheetsSEM - Ch 5 Marketing Information Management
Total questions: 10
Worksheet time: 7mins
A set of procedures and methods used to collect, analyze, distribute, and store information
marketing-information system
marketing research
market research
data-driven procedures
In-house staff researchers who work with external research agencies
focus groups
cohort
sample
client-side researchers
Gathering information specifically focused on a single target market.
data mining
market research
syndicated research
convergence analytics
A group of people who share certain characteristics
cohort
focus group
sample
customer's lifetime value
Decisions based on data and analysis
analytics
data-driven decisions
data interpretation
marketing research
The process of organizing data from multiple sources -
algorithm
syndicated research
convergence analytics
hard data
When changes in a product are being considered, a business might -
contact a sample of customers
contact people who are current customers
summarize suggestions from customers
all the above
The first step in marketing research involves -
defining the problem
analyzing current conditions
collecting data
none of the above
The difference between marketing research and market research includes -
marketing research is focused on a very specific target market
marketing research involves a much broader scope
market research can be applied to a number of marketing problems
all of the above
An ethical conflict in marketing research could involve -
how a computer is used to record visits to websites
having to choose between the research client and the research respondents' privacy
giving clients the answers they want
all of the above
