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Basic Economic Concepts-Fashion Marketing

Total questions: 40

Worksheet time: 13mins

Name
Class
Date
1.

Companies that make goods

a)

Retailers

b)

Manufacturers

c)

Warehouses

d)

Monopoly

2.

Are companies that sell products in small quantities to consumers.

a)

Warehouses

b)

Corporations

c)

Retail Sotres

d)

Manufacturers

3.

Are people who buy and use the finished products, such as apparel.

a)

Warehouses

b)

Customers

c)

Fashionistas

d)

Entrepreneurs

4.

Are tangible, or real, items to touch that manufacturers physically make

a)

Services

b)

Products

c)

Goods

d)

None

5.

Are intangible activities performed for people.

a)

Goods

b)

Services

c)

None

d)

Products

6.

A market system in which businesses compete and consumers freely choose how to spend their money.

a)

Monopoly

b)

Free-Market System

c)

Oligopoly

d)

Merchandising

7.

Is rivalry between two or more businesses to gain as much as the total market sales, or customer acceptance.

a)

Marketing

b)

Merchandising

c)

Competition

d)

Monopoly

8.

Quantities of a good or service that producers are willing and able to provide at a particular time at various prices.

a)

Market

b)

Free-Market Enterprise

c)

Demand

d)

Supply

9.

The amount of a good or service that consumers are willing and able to buy at that time at various prices.

a)

Profits

b)

Standard of living

c)

Demand

d)

Supply

10.

Industrial materials and manufacturing capabilities

a)

Resources

b)

Scarcity

c)

Merchandise

d)

Economics

11.

Indicates the material comforts people have , based on the kinds and quality of goods and services they can afford.

a)

Purchasing power

b)

Standard of living

c)

Money

d)

Economics

12.

Market structure where no single company in an industry is large or powerful enough to influence or control prices.

a)

Monopoly

b)

Oligopoly

c)

Free-Market System

d)

Pure Competition

13.

Pure competition Market Structure is also called

a)

Oligopoly

b)

Perfect Marketing

c)

Perfect Competition

d)

Monopoly

14.

Is a market structure opposite to pure competition in which there re no direct competitors.

a)

Oligopoly

b)

Marketing

c)

Monopoly

d)

Perfect Competition

15.

Is a market structure in which each of a few producers affects but does not control the market.

a)

Monopoly

b)

Oligopoly

c)

Partnership

d)

Merchandising

16.

Which one is not a type of business ownership?

a)

Sole-proprietorship

b)

Partnership

c)

Corporations

d)

Entrepreneurship

17.

Owned by one owner by just one person, although they may have many employees.

a)

Sole-proprietorship

b)

Partnership

c)

Corporations

d)

S-Corporation

18.

Unincorporated businesses where two or more people share ownership and responsibility for operations.

a)

S-Corporation

b)

Monopoly

c)

Partnership

d)

Public Corporation

19.

Separate legal entities from their owners.

a)

Partnerships

b)

Marketing

c)

Corporations

d)

Shareholders

20.

Owners of Corporations

a)

Merchandisers

b)

Stockmarketers

c)

Stockholders

d)

Sharemasters

21.

Stockholders are also called...

a)

El Jefe

b)

The Boss

c)

Entrepreneurs

d)

Shareholders

22.

Offer their stock to general public, usually on national exchanges.

a)

Private Corporations

b)

Public Corporations

c)

S Corporations

d)

Z Corporations

23.

Corporation that do not have stocks available for the public.

a)

Public Corporation

b)

Private Corporation

c)

S-Corporation

d)

Partnership Corporation

24.

Have limited number of shareholders and may pay income taxes like sole proprietorship or partnership, rather than at corporate income tax rates.

a)

Nonprofit

b)

S Corporation

c)

Public Corporation

d)

Private Corporation

25.

Exist to provide a social service rather than to make a profit.

a)

S-Corporation

b)

Nonprofit

c)

Private Corporation

d)

Public Corporation

26.

Is the total process of finding or creating a profitable market for specific goods or services.

a)

Entrepreneurship

b)

Merchandising

c)

Marketing

d)

Business

27.

Focusing on designing and manufacturing merchandise that was easy and economical to produce, without checking the preferences of consumers.

a)

Marketing appoach

b)

Marketing-oriented approach

c)

Product-oriented approach

d)

Target market approach

28.

Specific segment of a total market that a company wants as customers, and toward whom it directs its marketing efforts.

a)

Marketing Mix

b)

Fashion Marketing

c)

Marketing-oriented approach

d)

Target Market

29.

Is a blend of features that satisfies a chosen market.

a)

Fashion Marketing

b)

Target Market

c)

Marketing Mix

d)

Marketing

30.

Focuses on determining customer desires before goods are manufactured.

a)

Merchandising

b)

Marketing-oriented approach

c)

Marketing Mix

d)

Marketing Research

31.

What's another name for the Marketing Mix?

a)

Product Mix

b)

Powerful P's

c)

Merchandising

d)

4Ps of Marketing

32.

Which one is not a component of the Marketing Mix?

a)

Place

b)

Product

c)

Profit

d)

Price

33.

Is a major segment of marketing, and is the process through which products are obtained (designed, developed, or presented for resale)

a)

Marketing

b)

Merchandising

c)

Product Planning

d)

Marketing Mix

34.

In the Marketing Mix, is how and where a company and its customers interact with each other.

(a)  

35.

In the marketing mix, nonpersonal communication to a large audience that furthers the sale of goods or services to a large audience, rather than one-on-one selling.

(a)  

36.

In the marketing mix the overall profit potential of a product in the market

(a)  

37.

Fluctuations in the level of economic activity over periods of several years.

a)

Economic cycles

b)

Fashion cycles

c)

Business cycles

d)

Consumer cycles

38.

Measures how consumers view the overall economy, as well as their personal finances.

a)

Measuring Tape

b)

Ruler

c)

Gross Domestic Product

d)

Consumer Confidence

39.

During what stage in the business cycles the market of fashion products dries up, is not selling much.

a)

Recession

b)

Expansion

40.

Which one is the formula to calculate profit

a)

Total Sales-Total Expenses=PROFIT

b)

Total Revenue-Total Sales=PROFIT

c)

Total Profit-Total Sales=PROFIT

d)

Total Expenses-Total Expansions=PROFIT