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WorksheetsCONSUMER LEARNING &DECISION MAKING
Total questions: 10
Worksheet time: 6mins
The following is learned in Consumer Learning, except ...
How to dispose of product
Where to buy products
what are their money
How to they get purchasing decision
There are 4 elements of consumer learning ..
Motivation, Cues,Traits, Reinforcement
Motivation, Need, Response, Cues
Motivation, Response, Cues, Reinforcement
Motivation, Cues, Wants, Reinforcement
There are 2 main theories affecting consumer learning ....
Attitude & Behavioral Learning Theory
Traits & Behavioral Learning Theory
Behavioral & Psychological Learning Theory
Behavioral & Cognitive Learning Theory
Learning based on mental activity is called.....
Behavioral Learning
Cognitive Learning
Psychological Learning
Attitude Learning
Gives direction to motives......
Cues
Motivation
Reinforcement
Response
Types of Reinforcement .....
Positive, Negative, Extinction
Agree, Disagree, Ignorant
Attention, Ignore, Hold
Choose, Ignore, Extinction
Instrumental conditioning requires a link between a ............. and response.
stimulus
need
attitude
solution
Levels of Consumer Decision Making......
Extensive Problem Solving
Limited Problem Solving
Routine Response Behaviour
all answers are correct
The stage of the buyer decision process in which the consumer actually buys the product...
Pre-Purchase Search
Purchase Behaviour
Purchase Decision
Post-Purchase Behaviour
The consumer decision-making process includes ...
Need or Problem Recognition
Types of Problems
Pre-Purchase Search
all answers are correct
