also known as “cost-per-mile” or “CPM”). This means you’ll be charged each time your ad is viewed 1,000 times.

•Now, paid advertising is often referred to as “______________________” – this means that advertisers will pay a fee each time a user clicks on one of their ads.

Email marketing campaigns will often start with something called a “_______________” – which is just a fancy way of saying “bait.” The bait is usually a discount coupon or a particularly desirable piece of content, such as an e-book

After capturing email addresses, you can begin to nurture your email subscribers with useful content, giveaways, discounts, early access to new products, and more.

You can also boost sales using ________________________.

This is when you create separate groups of subscribers based on their personal preferences and what stage each subscriber is at in the buyer’s journey.

A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate.

What exactly is an influencer? Choose three;

______________________________ is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.

_______________________ is when you optimize your website or content to appear higher in the search results through methods outside of your website or content

Off page SEO includes external signals like your _____________________ and ____________________

choose two (2)

The largest and most influential part of off-page SEO is the generation of ___________________. This is when other websites link to your website or content.

It’s worth noting that today when we talk about SEO we’re almost exclusively referring to ___________________

___________________________ is the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.

_______________________ focuses on building a community and deepening relationships with consumers in an effort to induce interest and customer loyalty.

Also called online marketing, _______________________ is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

____________________ is the process of acquiring attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter.

Search engines use something called “crawler bots” to crawl the internet and build an index of the content available online.

Then, whenever someone searches a keyword, the search engine will try to provide the most useful and relevant results.

______________________ is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser’s offer.

•Direct response marketing facilitates the delivery of a “_______________” via direct or online interaction.

____________________________ is a process of converting strangers and passers-by into paying customers.

An “___________________” is a combination of factors such as the product itself, the cost per unit, trial period, terms, optional features, guarantee, incentives, future obligations, time or quantity limit, shipping, and handling, etc.

Every direct response ad includes a clear call to action, compelling a visitor to do something specific. A few common examples are:

Choose four

_____________________ refers to a direct response marketing technique that puts you right in front of your target audience. Attending conferences, trade shows, and other industry events allows you to meet people face-to-face and get to know their needs.

______________________ is the process of buying and selling of various products and services by businesses through the internet.

The internet users can use the shopping cart for everything they need. Payment is mostly done through credit cards or by payment gateways like the PayPal.

_________________________ is the largest e-commerce model that is based on revenue which involves trillions of dollars. In this both the buyers and sellers are business entities.

benefits of B2B model

Choose 4..,

_________________ is a communications model in which each party has the same capabilities and either party can initiate a communication session.

This type that is a technology that helps their customers to share a computer resource and computer files to anyone they require without the need of a central web server.

Encompasses all online transactions between companies and public administration. The model has increased due to governments investing in e-government

___________________________a brand management technique that uses the World Wide Web & Social Media Channels as a medium for positioning a brand in the marketplace.

Some professionals believe that the goal of online branding is to increase __________________

This model includes all electronic transactions conducted between individuals and public administration.

In 2014, Matt Cutts, the head of Google's Spam team, stated that guest blogging has become more and more spammy and recommended against using guest posting for building incoming

links to a website.

•The internet offers unique benefits other marketing mediums can also offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few.

Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).