___________ theory suggests that the media coverage sets the outline for public discussions.

A journalist writing a story on cyber bullying planned to take it to the news and talk shows on television. The journalist selected certain facts and chose her sources to write the story with. In addition, she suggested the theme and story’s focus to the producer of the news and talk shows. What theory did the journalist apply to convey the message?

Reporters and editors depend on official spokespersons for information as a story breaks. Which theory suggests this phenomenon?

Which theory believes that controversies help shape public opinion?

______________ is a dialogue between points of view where public relations personnel use a variety of techniques to reach and guide their audiences to think a certain way.

In crisis responses, what is considered the most accommodative image restoration strategy?

___________ not only involves learning about public opinion about your organization but also suggests steps to improve it.

What is the final step of the issues management process?

__________ form an excellent source of volunteers for social, health, and cultural organizations because they have time and often are looking for something to do.

Which segment of society typically exercises its influence by word-of-mouth?

__________ have the potential to breach an individual’s right to privacy.

What has caused the democratization of information around the world?

A ________ is a combination of news releases, publicity photos, and video clips about a particular event or a product.

A ________uses a short, bulleted format rather than long paragraphs.

Via email, a public relations firm asked a journalist to write a feature column on a new product to be launched by its client. Since the journalist had no prior contact with the firm, she deleted the email without even reading it. What guideline for pitching by email should the PR team have followed?

The ___________ of audio news releases differentiates them from online news releases.

In which PR technique can a spokesperson be interviewed by multiple stations at separate times?

___________ placement is a logical extension of product placements, but for the public good instead of sales.

Individuals who want to work in ________ must have a thorough knowledge of finance.

An organization decided to give 30% of its annual turnover to various charitable organizations. Why did the organization take such a step?

A mobile company is launching a new cellular phone. The PR director places advertisements in various newspapers and websites to garner publicity, and sponsors a “Call your Mom” event on college campuses to let students call their moms on Mother’s Day using the new phone. Which type of communication channel is the PR director using?

Which method helps travel executives give suggestions when they are invited for an inspection visit?

Who are considered to be the most important component of the entertainment and sports industries?

Barry was appointed as a public relations specialist on the production set by the makers of an animated movie. He was asked to churn out a constant stream of stories about the movie for the general and trade press. He was also asked to play host to any journalists or reporters who visited the set. What process is Barry asked to carry out?

Which American president’s presentations sometimes tended to be a little too verbose and intellectual?

Cities employ ________ to disseminate news and data from numerous municipal departments.

A conservation organization conducted several negotiations with the government to prevent the dissemination of mercury in several food products. Since the negotiations with lawmakers were unsuccessful, the organization went public by preparing a press release and using its website, social media, and email to promote its cause. The term used to define the organization’s approach is ________ lobbying.

Why do government relations specialists, who work for corporations, cooperate with the government on projects of mutual benefit?

____________ is the most important skill in politics.

Members of a political party started formulating strategies, preparing speeches, and appointing professionals to raise funds from various sources at the start of 2007. The team included communication consultants, graphic experts, web masters, and pollsters. What process is the political party carrying out?

Ell is a PR person in a political party. Their job is to work with journalists and respond to their questions about the party. Which role of public relations are they playing?

A political party releases a photograph of the participant running for office, and rallies are conducted to promote awareness about the candidate. Which mode of public relations is illustrated in this scenario?

Which country has the second largest national economy in the world?

Most European countries have a bent toward___________.

What is the relevant term used to describe the public relations department of a for-profit organization?

For the grand opening of Chili-Cheese restaurant, the manager wants to do something different. So, he adopts a gold theme for the opening night reception, and gets gold flowers, gold curtains, and models coated with gold paint to serve as living mannequins. This all attracts a lot of customers. What was the manager trying to do?

Jason is a PR professional at an advertising agency. He develops communication strategies, provides policy decision-making processes, and cooperates with a wide range of stakeholders to achieve common goals of the agency. Which type of role is Jason playing?

When certain religious organizations are at loggerheads with groups advocating secular values, the two parties are said to be in________.

Which types of organizations provide childcare and are generally licensed or regulated by state and federal agencies?

Which types of nonprofit organizations have a dual role of service and advocacy rooted in a sense of social purpose and the betterment of society as a whole?

Which public relations tactic do social service organizations use when they file suits seeking favorable court rulings for their projects?

In their PR Shorts videos, Jonathan Graffeo and Dr. Cynthia Nichols both gave career advice to be careful about _______.

In his PR Shorts video, André Taylor shared stories about how he made a difference through his work with Alabama Gas in what area of PR?

In his PR Shorts video, Scott McBride was the Chief of Media for which branch of the military?

In her PR Shorts video, Gloria Huang shared the importance of her work in federal government social media during what type of events?