WorksheetsDIRECT MARKETING (SEMI FINALS)
Total questions: 35
Worksheet time: 20mins
(a) a phrase that describes how your business interacts with your customers.
WHICH OF THE FOLLOWING ARE THE BUILDING BLOCKS OF CRM? CHOOSE FOUR(4)
Enhance marketing towards the most profitable customers to improve your bottom line.
A database that collects information about your customers
A strategy for applying the analysis to better meet your clients’ needs and identify potential customers
Collecting data to ensure your strategy is effective
CRM is about making each and every customer feel like they have a one-to-one relationship with you.
TRUE
FALSE
By creating value for your customers, you will earn their loyalty.
TRUE
FALSE
MAYBE
Gartner, an information technology research and advisory company, released a report in 2010 called “Three Steps to Create a CRM Strategy”. It identifies these key areas for creating a successful CRM strategy. It includes- (choose 3)
Set clear desired results for CRM, identify the steps to achieve this vision, and monitor progress towards these goals.
The CRM strategy should be incorporated into the entire business model and align with strategies from other areas such as marketing and sales
Quickly share updates and respond to comments/ feedback from customers through social media channels such as Twitter.
The CRM strategy should include these eight aspects: vision, strategy, customer experience, organizational collaboration, processes, customer information, technology, and metrics.
Which of the following is a 'BENEFIT" OF CRM?
Customer self-service where the customers can self-order and help themselves using web-based, password access.
Reports generated with up-to-date information, including revenue forecasting and trend analysis.
Analysis of customer data including customer segmentation and segmentation of potential customers.
Reduced order entry cost and customer service cost.
Which of the following is a 'FEATURE' of CRM?
Improved customer service, loyalty and retention.
Better and more timely decision making.
Reports generated with up-to-date information, including revenue forecasting and trend analysis.
Customized marketing or sales campaigns.
Lead generation is the most challenging and complex aspect of B2C marketing.
TRUE
FALSE
The top three reasons why B2B companies turn to content marketing are;
DEVELOP BRAND AWARENESS
GENERATE LEADS
DEVELOP A POSITIVE ORGANIZATIONAL IMAGE
BOOST ENGAGEMENT
(a) often serve as a company’s first opportunity to convert a lead
The product statement/headline and information in known as (a) .
IMPORTANT ASPECTS THAT B2B MARKETERS SHOULD KEEP IN MIND WHEN DEVELOPING A LANDING PAGE.
minimal distrctions
value proposition
Free demos, ebooks, or newsletter subscriptions are good as additional Call to Actions (CTAs) on landing pages
clarity and intuitiveness
search engine optimization
Pitch pages should ideally have at least two, but not more than four product offerings with one offering highlighted or recommended
TRUE
FALSE
(a) is the average ticket price multiplied by the average number of purchases
The pitch page lists the available offerings, while the buy page accepts customer payment information.
TRUE
FALSE
One variation of free trials is the (a) or free-to-play model with a continuous free trial with a base-set of features or access that users can supplement by paying for premium content or features when desired.
(a) are partners that drive traffic to your website
Email marketing is the online equivalent to (a)
__________________________ are a price break from the list price and may be temporary or on-going in nature.
DISCOUNTS
SALE
BUY ONE TAKE ONE
FREE TRIAL
Offering access to multiple products for a lower, combined fee. This type of promotion is ideal for customers who use, or want to use, multiple products offered by one merchant
BUNDLES
DISCOUNTS
ADDITIONAL CONTENT
COMMUNITY EVENT
By creating methods and processes to track key acquisition metrics, you will get a more accurate picture of the traffic and new customers that result from each channel. This are known as ________________
indicators
scoring sheet
metrics
measures
The percentage of registrations divided by the overall traffic for each acquisition channel. This is a very critical metric that allows very different channels and programs to be compared against one another.
fraud rates
unique visitors
conversion percentage
customer duration
The average amount of money spent per customer should also be tracked by acquisition source.
average ticket
average customer retention
average customer duration
average fraud rates
___________________________ is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action.
DISPLAY MARKETING
DISPLAY ADVERTISING
DISPLAY BANNERS
DISPLAY MEDIA
Most display and online advertising campaigns are charged on a (a) basis
This is an example of???
rich media
banner ad
landing page
interstitial ad
This is an example of (a) .
These ads appear as web pages that are served to users before they are directed to the original page they requested.
(a)
When you sign up to receive email newsletters from your favorite blog or email updates from your favorite store, you’re giving that person or business permission to send you emails.
true
false
Before you can begin collecting email subscribers or importing them into your list, you should first take some time to think about your email marketing strategy – which starts with identifying your expectations and goals
true
false
The (a) sign up form is a classic way for attracting website visitors to subscribe to your email list.
(a) forms are a high-converting option and work really well at attracting new sign ups.
A ______________________ form sits at the top of your site or blog.
notification bar
banner ad
pop up
slide in
This is the part of your sign up form where you ask readers to take a specific action
(a)
The first step to writing email content is first identifying the value you hope to bring your subscribers.
true
false
