WorksheetsEntry modes in International Marketing Hollensen
Total questions: 10
Worksheet time: 6mins
Which is not part of Desired Mode Characteristics
Risk
Control
Flexibility
Competitiveness
Small firm size influences in the direction of
Hierarchical mode
Intermediate mode
Export mode
If intensity of competition is seen as very high, this points in the direction of
Externalization
Internalization
Which mode of export refers to a manufacturer’s use of independent export organizations located in its own country (or a third country)?
Indirect export mode
Direct export mode
Cooperative export
Piggyback export mode can be described as
an export set up where firms use a bigger partner in the foreign market for down-stream functions
An indirect mode of export which entails an inexperienced firm ‘riding’ on the capabilities of a larger company already experienced in foreign markets
an export set up where firms use a bigger partner in the foreign market for up-stream functions
Small firms being bought by a bigger home market firm (the "Piggybacker") when they have proven succesful in foreign markets
What is contract manufacturing
The company manages its entire value chain in the foreign market except for contracting logistics
When a local (foreign) lawyer helps prepare contracts with agents or distributors
The production is made by a foreign firm; the rest of the value chain is taken care of by the company itself
When a foreign firm decides to outsource its down-stream functions to an external partner
When working with Franchising and/or Licensing the difference is that
When licensing the foreign firm does not handle marketing
When licensing the foreign firm handles marketing
When franchising the foreign firm does not handle marketing
When franchising the foreign firm handles marketing
Which mode is franchising
Export mode
Intermediate mode
Hierarchical mode
What does Ethnocentric orientation mean
The company views regions as unique and seeks to develop an integrated regional strategy
The company assumes that its home country is superior to the rest of the world
The company views the entire world as a potential market and strives to develop integrated world market strategies
The company assumes that each country in which the company does business is unique
What term could refer to an equity partnership between two or more partners
X coalition
Y coalition
Joint venture
Licensing
