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Sales I - 3.01 Types of Sales Promotions

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

A ___________ calls for consumers to submit their names for a draw. When names are drawn, the winners get prizes.

a)

referral

b)

lifestyle discount

c)

contest

d)

sweepstakes

2.

A business will typically offer you a cash reward or discount when you refer a new customer to the business.

a)

referral

b)

lifestyle discount

c)

contest

d)

sweepstakes

3.

_______ are the promotion events that give consumers the chance to win something such as cash, trips or goods.

a)

referral

b)

lifestyle discount

c)

contest

d)

sweepstakes

4.

Discounts offered specifically to a particular profession, age group, or demographic.

a)

referral

b)

lifestyle discount

c)

contest

d)

sweepstakes

5.

A _______ is also known as a cash refund offer. It is an offer to refund part of the purchase price of a product to consumers who send a proof of purchase to the manufacturer.

a)

rebate

b)

free shipping

c)

flash sale

d)

coupon

6.

A certificate that provides buyers a discount when they purchase a specified product.

a)

rebate

b)

free shipping

c)

flash sale

d)

coupon

7.

When a business offers substantial discounts for a very short period of time.

a)

rebate

b)

free shipping

c)

flash sale

d)

coupon

8.

An offer from a business to send your purchase to you for free.

a)

rebate

b)

free shipping

c)

flash sale

d)

coupon

9.

An example of this offer could be giving customers free video games with the purchase of a video game console.

a)

samples

b)

premium

c)

loyalty program

d)

point of purchase

10.

A common example is when a small product sample or trial size is given to a potential customer.

a)

samples

b)

premium

c)

loyalty program

d)

point of purchase

11.

Offer customers some form of bonus or reward for spending money on a product or service.

a)

samples

b)

premium

c)

loyalty program

d)

point of purchase

12.

A display next to the merchandise it is promoting. These items are generally located in the checkout area or where purchase decisions are made.

a)

samples

b)

premium

c)

loyalty program

d)

point of purchase