The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?

Surrounding communities benefit from professional sports teams by which action occurring?

When a professional football expansion team is established in a community, which economic impact might happen?

The core benefits to customers who purchase sports products include entertainment, health, and which other component?

What are the three core advantages customers receive from sports products?

Communities economic impact when attracting a professional football expansion team is

What is the term associated with the collection of tax revenue, such as, food service tax, sales tax, and parking fees when a community puts on a rock concert?

How does surrounding communities benefit from a professional baseball team.

One characteristic of event marketing involves promoting and selling which product or service?

One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?

Which persons help create the excitement and enthusiasm that make the games what they are?

Which is an example of promoting a sports event?

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

A characteristic of an event is that it is produced and consumed in which situation?

What has the growth of the sports industry created?

What benefit does a major sporting event or popular sports attraction provide to a city?

The National Collegiate Athletic Association and the Professional Golfers’ Association are

examples of

What do the unorganized participants in sports have that the organized participants do not

have?

For a sports organization, which marketing activities involve responsibility for licensing activities?

Which marketing activities involve writing press releases and organizing news conferences for a sports organization?

A person responsible for matching up corporations with events that reach his or her target market has a career in which area?

You’re in charge of hospitality for a play opening on Broadway. Which of the following would be your responsibility?

A person responsible for matching up corporations with events that reach their target market has a career in

Which of the following marketing activities involves keeping detailed ticket sales records:

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:

You’re responsible for public relations for a country music festival coming to your town. Which of the following would be one of your job duties?

Assigning workers to their proper posts at a charity run/walk is the responsibility of a

Which of the following would be considered an event in event marketing:

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?

What are most sports or event products classified as?

A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?

Which of the following sport/event products is a sport event:

Which of the following are essential components of a sport event:

Which of the following sport/event products is a sporting good:

Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use

skates that are owned by the rink. Which of the following sport/event products are Dan and

Kelly consuming:

The most basic distinction between goods and services states that goods are ____________ products.

Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a(n) __________ sport/event product.

Simon was determined to get the new Tiger Woods golf game for his video game collection. The game cost $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind that it didn’t come from the mall. This is an example of

Which of the following is a sport/event good made available through a sport/event service:

The overall impression consumers get from a sport/event product’s unique name, design, or symbol is the product’s

Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result?

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?

Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?

Mask Co. set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had NOT paid sponsorship fees. This is an example of which type of marketing?

Approx. 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?

NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?

"I think I will wait until Saturday to download a movie," is a statement that BEST characterizes which type of customer?

"I would like to have that in writing before I give you my money"; this statement best describes which type of customer?

A distinctive symbol, design, or group of letters.

Type of symbol that represent the company in a simple but bold manner. Most often represented through an abstract design.

Is a uniquely styled font type that spells out the company or brand name.

Uses the company name written out, yet has a symbol representing the company using initials or the brands first letter.

Brief description of your company or product.

Tickets for a sport/event that can be bought online and printed with a personal computers’ printer.

Pictorial representation of an object, place or item.