Ultimately, what does stadium management want to maximize?

What is the term for the cost of providing an additional number of seats, such as seats on floor during a concert?

What do we call the companies that stadium owners use to manage their ticket sales?

Dynamic pricing means what about ticket prices?

What is one benefit of dynamic pricing?

_____ is the number of people who want to purchase tickets.

Thanks to technology, it's now ____ for consumers to research events and ticket prices.

When the first place team visits another team's stadium for a game, prices for seats to that game rise. This is called ________

_____ pricing reduces the financial risk from unsold tickets.

What do we call staff members who prepare and serve food and drinks to customers attending events at a stadium?

Who helps set up and test a band's staging and equipment?

Who helps attendees find their seats in an orderly fashion so that everyone can be seated on time?

What is one of the most serious challenges facing stadium staff?

____ ensure that only paying customers enter the stadium.

____ walk around the stadium before, during, and after events to direct customers to facilities and concessions.

Local prisoners have been known to clear away snow before a football game.

Who maintains the field during inclement weather?

____ are responsible for ensuring the integrity of stadium seats.

The question "What roads lead to the stadium?" is related to which of the following?

The question "How is traffic affected by fans leaving the stadium?" is related to which of the following?

What is the term used for any parking lot that is offsite from the stadium?

Parking lots next to the stadium tend to fill up quickly. A stadium owner who profits from parking receipts would likely encourage fans coming to the game to do what?

What vehicles are often required to shuttle fans to and from satellite parking lots?

The rate of flow is called ____.

Stadium parking lots must be staffed with which of the following?

Most stadiums in major metropolitan areas are not accessible via subway or commuter rail.

Those who sell tickets to the general public, often at the stadium itself are known as:

The American with Disabilities Act (ADA) was passed in __________.

What can be a potential problem spot for fans, even before they enter the stadium?

Stadium parking is expensive when compared with which other option?

Which group can receive millions in dollars in revenue from stadium parking?

Stadium parking doesn't necessarily have to be the cheapest alternative, but what sort of alternative should it be?

Stadium parking is always a guaranteed, stable source of income.

Methods of transportation other than driving or flying, such as the subway or commuter rail, are considered____.

____ parking is along the street, as opposed to a parking lot.

____ parking costs that change from month to month or year to year.

What is an advantage of satellite parking?

By maximizing the use of their venue, stadium owners create more revenue from parking and concessions.

If John's Pretzel Stand runs out of salt, that means they don't have enough what?

Which is a type of ticket offered at the ballpark?

What is the main appeal for food and drink vendors serving fans in their seats?

In stadiums, concessionaires often have to charge lower prices than what people would normally pay for food.

The ___ of an item is the amount the concession owner paid for the item plus the cost of paying concession stand workers to prepare and serve it.

_____ allow for season ticket holders to get discounts on concessions.

What is NOT a reason for branding on stadiums?

Sponsors have had a longstanding relationship with sports?

Which psychological principle helps make sponsorships successful?

What revenue stream can run into the billions of dollars for some professional sports teams?

An example of _____ would be naming an event held at the stadium or even naming the stadium itself after the sponsor.

In a _________ economy, it is harder to find sponsors willing to pay for premium sponsorship opportunities.

Some sponsors, like Nike, sponsor uniforms in exchange for displaying their logo.

A product ________ involves an ad campaigns in which players from the team recommend the sponsor's products.

What is it called when two or more companies try to outbid the other for something, such as a sponsorship opportunity?

Which is an example of new media?

What is the cost of an advertising campaign divided by the number of people reached?

If you wanted to convey a complex message via traditional media, which type of media would you NOT want to use?

Media planners want a ____ cost per reach.

Market ____ is the function that links the consumer, customer, and public to the marketer through information.

Which type of traditional media can potentially reach a larger audience than print media, but is more expensive than newspapers and magazines and can be complicated to produce?

Which type of traditional media requires a brief message, limits sales pitch, and often requires a long-term commitment to a single piece?

Social networks allow people to come together based on which attributes?

What is not characteristic of social media?

What term describes a marketing push that includes television, radio, billboards, email, and online advertising?

What type of advertising is it when you're served an online ad for a band after performing a search for that band?

____ is the general awareness of a brand among the general population.

_____ is how a brand is perceived in the marketplace.

What document between the stadium management and the promoter stipulates the price the promoter will pay for use of the venue, legal liabilities on both sides, and so on?

What is the downside to booking a world-famous act?

The advantage of having a(n) ____ is that you can broaden the appeal of the event and provide extra value to a fan's ticket.

For a venue seeking to optimize ticket sales by providing different services at different prices for different clients attending the same event, it is essential to tailor a _____________ offer that can satisfy customer demand.

Especially when it comes to team sports, what is at least as important as the talent of the individual players?

What do we call exchanging players with another team?

What is the maximum amount a team can spend on player salaries in a given season?

A legal agreement between a team and a player in which the player is paid money in exchange for playing on the team is known as a(n) ___________.

Player ___ involves deciding which players are to be signed.

In some small-market teams, current players who originally commanded a small salary but who have greatly succeeded on the team can become too expensive for the team to re-sign.