wayground logo

Free Printable Worksheets

NEW

Font size

S
M
L
XL
Worksheets

Chapter 11 - Product, Price, & Place

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

The elements of products that may be changed to meet customer needs are features, usage, and _______.

a)

quality

b)

promotion

c)

protection

d)

production

2.

All the goods and services that a business sells is the _______.

a)

catalog

b)

website

c)

listing

d)

product mix

3.

______ goods are consumer products that are bought often and with little effort.

a)

Shopping

b)

Convenience

c)

Major

d)

Specialty

4.

The _____ is an explanation of the value of a certain product over others that are similar.

a)

value proposition

b)

catalog

c)

selling price

d)

product mix

5.

The amount added to the cost of an item to determine the selling price is ______.

a)

tax

b)

profit

c)

markup

d)

base price

6.

The practice of _____ sets prices high to convey quality and status.

a)

even pricing

b)

pricing lining

c)

prestige pricing

d)

bundling

7.

A ____ is a maximum price set by the government for certain goods and services.

a)

price floor

b)

price ceiling

c)

base price

d)

break-even point

8.

A(n) _____ includes the businesses, people, and activities involved in turning raw materials into products and delivering them to end users.

a)

supply chain

b)

demand chain

c)

distribution chain

d)

indirect channel

9.

_____ sell products through both brick-and-mortar stores and online sites.

a)

E-tailers

b)

Service businesses

c)

Multi-channel retailers

d)

Drop shippers

10.

The process of separating a large quantity of goods into smaller quantities for resale is ______.

a)

freight forwarding

b)

packaging

c)

distribution

d)

bulk-breaking

11.

Deceptive pricing is the practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive in the store.

a)

True

b)

False

12.

The base price is the general price at which the company expects to sell a product.

a)

True

b)

False

13.

The path that goods take through the supply chain is also known as the channel of distribution.

a)

True

b)

False

14.

Features are facts about a product or service.

a)

True

b)

False

15.

Pricing products in a way to intentionally mislead a customer are known as predatory pricing.

a)

True

b)

False

16.

Bulk-breaking is the process of separating a large quantity of goods into smaller quantities for resale.

a)

True

b)

False

17.

A warranty is a promise that a product has a certain quality or will perform in a certain way.

a)

True

b)

False

18.

A freight forwarder is a company that organizes shipments.

a)

True

b)

False

19.

The path of selling goods or services directly from the manufacturer to end users is considered an indirect channel.

a)

True

b)

False

20.

The established price printed in a catalog, on a price tag, or in a price list is known as the list price.

a)

True

b)

False

21.

Retailers that sell products through websites are known as brick and mortar companies.

a)

True

b)

False

22.

Something that cannot be touched is intangible.

a)

True

b)

False

23.

Loss leaders price items much lower than the current market price or the cost of acquiring the product.

a)

True

b)

False

24.

The amount added to the cost to determine the selling price is the markup.

a)

True

b)

False

25.

The path of selling goods or services that uses intermediaries to get the product from manufacturer to end users is an indirect channel.

a)

True

b)

False