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WorksheetsChapter 11 - Product, Price, & Place
Total questions: 25
Worksheet time: 13mins
The elements of products that may be changed to meet customer needs are features, usage, and _______.
quality
promotion
protection
production
All the goods and services that a business sells is the _______.
catalog
website
listing
product mix
______ goods are consumer products that are bought often and with little effort.
Shopping
Convenience
Major
Specialty
The _____ is an explanation of the value of a certain product over others that are similar.
value proposition
catalog
selling price
product mix
The amount added to the cost of an item to determine the selling price is ______.
tax
profit
markup
base price
The practice of _____ sets prices high to convey quality and status.
even pricing
pricing lining
prestige pricing
bundling
A ____ is a maximum price set by the government for certain goods and services.
price floor
price ceiling
base price
break-even point
A(n) _____ includes the businesses, people, and activities involved in turning raw materials into products and delivering them to end users.
supply chain
demand chain
distribution chain
indirect channel
_____ sell products through both brick-and-mortar stores and online sites.
E-tailers
Service businesses
Multi-channel retailers
Drop shippers
The process of separating a large quantity of goods into smaller quantities for resale is ______.
freight forwarding
packaging
distribution
bulk-breaking
Deceptive pricing is the practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive in the store.
True
False
The base price is the general price at which the company expects to sell a product.
True
False
The path that goods take through the supply chain is also known as the channel of distribution.
True
False
Features are facts about a product or service.
True
False
Pricing products in a way to intentionally mislead a customer are known as predatory pricing.
True
False
Bulk-breaking is the process of separating a large quantity of goods into smaller quantities for resale.
True
False
A warranty is a promise that a product has a certain quality or will perform in a certain way.
True
False
A freight forwarder is a company that organizes shipments.
True
False
The path of selling goods or services directly from the manufacturer to end users is considered an indirect channel.
True
False
The established price printed in a catalog, on a price tag, or in a price list is known as the list price.
True
False
Retailers that sell products through websites are known as brick and mortar companies.
True
False
Something that cannot be touched is intangible.
True
False
Loss leaders price items much lower than the current market price or the cost of acquiring the product.
True
False
The amount added to the cost to determine the selling price is the markup.
True
False
The path of selling goods or services that uses intermediaries to get the product from manufacturer to end users is an indirect channel.
True
False
