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SEMI FINAL EXAM BUSINESS RESEARCH

Total questions: 40

Worksheet time: 27mins

Name
Class
Date
1.

A statement that predicts how the change in one variable will cause a change in another variable

a)

Proposition

b)

Hypothesis

c)

dependent variable

d)

independent variable

2.

No statistically significant relationship existing between the variables

a)

alternative hypothesis

b)

moderate variable

c)

null hypothesis

d)

dependent variable

3.

_________ defines a variable in terms of specific measurement and testing criteria

a)

Abstract

b)

Construct

c)

Concept

d)

Operational definition

4.

Research process begin with

a)

introduction

b)

hypothesis

c)

the discovery and identification of problem

d)

none of the above

5.
What is the name of an individual who is asked questions in a survey?
a)
A sample
b)
A supplier
c)
A respondent
6.
Which of the following is an example of primary research?
a)
Internet research
b)
A focus group
c)
Company reports
7.
What is a market?
a)
A place where buyers and sellers meet to trade products
b)
A place where businesses promote their product/service
c)
A place to trade onl
8.

(a)   is defined as the assignment of numbers to characteristics of objects or events according to rules

9.

______ are categorical scales used to identify, label or categorize objects or persons or events

a)

Nominal scale

b)

Ordinal Scale

c)

Interval Scale

d)

Ratio Scale

10.

______ is a ranking scale that indicates the ordered relationship among the objects or events

a)

Nominal scale

b)

Ordinal Scale

c)

Interval Scale

d)

Ratio Scale

11.

The important feature of _______ over nominal scale is that it indicates the relative position, not the magnitude of the difference between the objects.

a)

Nominal scale

b)

Ordinal Scale

c)

Interval Scale

d)

Ratio Scale

12.

______is otherwise called a rating scale. It involves the use of numbers to rate objects or events

a)

Nominal scale

b)

Ordinal Scale

c)

Interval Scale

d)

Ratio Scale

13.

______is one where there is order and the difference between two values is meaningful

a)

Nominal scale

b)

Ordinal Scale

c)

Interval Scale

d)

Ratio Scale

14.

______differ from interval scales in that it has a natural/absolute zero

a)

Nominal scale

b)

Ordinal Scale

c)

Interval Scale

d)

Ratio Scale

15.

The "average" number; found by adding all data points and dividing by the number of data points

a)

Mean

b)

Median

c)

Mode

d)

chi-square test

16.

The middle number; found by ordering all data points and picking out the one in the middle

a)

Mean

b)

Median

c)

Mode

d)

chi-square test

17.

The most frequent number—that is, the number that occurs the highest number of times

a)

Mean

b)

Median

c)

Mode

d)

chi-square test

18.

A very small _________ statistic means that your observed data fits your expected data extremely well. In other words, there is a relationship.

a)

Mean

b)

Median

c)

Mode

d)

chi-square test

19.

This is the step where you actually try to find out the reality by measuring it.

(a)  

20.

(a)   derive their name from the fact that all ratings are comparisons involving relative judgments. It involves direct comparison of stimulus objects.

21.

A cpmparative scale is also called as (a)  

22.

(a)   involves the presentation of two objects and asking the respondents to select one according to some criteria.

23.

In (a)   ,scaling is done by presenting the respondents with several objects simultaneously and asked to order or rank them based on a particular criterion.

24.

This technique allows the respondents to allocate a constant sum of units, such as points.

(a)  

25.

(a)   refers to discriminating among a relatively large number of objects quickly

26.

This scale is similar to the graphic scale in that the individuals make their judgment independently, without the benefit of direct comparison.

(a)  

27.

The Likert scale is named after (a)  

28.

In (a)   the respondents require to indicate a degree of agreement or disagreement with each of a series of statements about the stimulus objects.

29.

(a)   is a popular scaling technique next to the Likert scale. In this scale, the respondents associate their response with bipolar labels that have semantic meaning

30.

The Stapel scale is named after (a)  

31.

The main advantage of (a)   is that it does not require a pretest of the adjectives or phrases to ensure true bipolarity, and it can be administered over the telephone.

32.

Identify whether the statement is true or false

Non-comparative scales or otherwise called nomadic scales because only one object is evaluated at a time. Researchers use this scale allowing respondents to employ whatever rating standard seems appropriate to them and not specified by the researcher

a)

true

b)

false

33.

Identify whether the statement is true or false

The constant sum scaling technique uses a rank order procedure in which objects are sorted into piles based on similarity with respect to some criterion.

a)

true

b)

false

34.

Identify whether the statement is true or false

A well-designed research problem constitutes a well-designed measurement process. The process of measurement is a fundamental aspect of any research.

a)

true

b)

false

35.

Identify whether the statement is true or false

Errors in the course of measurement can be traced to a number of factors such as carelessness, negligence, ignorance in the usage of the instruments.

a)

true

b)

false

36.

Identify whether the statement is true or false

If appropriate and defectless instruments are used and care is taken in the process of measurement, only then can accuracy in research be ensured.

a)

true

b)

false

37.

Identify whether the statement is true or false

•In regard to survey-work, where the researcher obtains information through interviews, it is necessary, to judge as to whether the respondent is providing accurate facts or is biased. As situational factors also influence measurement, it is imperative that the researcher adopts his measuring procedures accordingly.

a)

true

b)

false

38.

Identify whether the statement is true or false

An instrument should be conveniently usable with unverifiable validity.

a)

true

b)

false

39.

Identify whether the statement is true or false

Perfection in measurement cannot be achieved if a researcher, at the outset, carries out appropriately, the prescribed tests of reliability, practical acceptability, and validity of his tools of measurement.

a)

true

b)

false

40.

Identify whether the statement is true or false

Point zero is an essential characteristic to measure a ratio between any two variables because in the absence of zero there is a ratio.

a)

true

b)

false