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MB20204 ENTREPRENEURSHIP

Total questions: 36

Worksheet time: 18mins

Name
Class
Date
1.

Great ideas come from external

a)

Simulation

b)

Stimulation

c)

Execution

d)

Innovation

2.

SCAMPER technique is a method used for problem-solving and

a)

Generating idea

b)

Decision making

c)

Processing idea

d)

Creative thinking

3.

Which technique is a graphical technique for imagining connections between various pieces of information or ideas?

a)

Reverse Thinking

b)

Analogy Thinking

c)

Mind mapping

d)

Brainstorming

4.

Which technique is called as using information from one source to solve a problem in another context?

a)

Analogy Thinking

b)

Reverse Thinking

c)

Brainstorming

d)

Mind mapping

5.

Which technique is a creative idea generation and problem solving technique that arouses thought processes that the subject may not be aware of?

a)

Brainstorming

b)

Role playing

c)

Synectics

d)

Mind mapping

6.

The Six Thinking Hats is a model of

a)

Mind mapping

b)

Role-playing

c)

Reverse Thinking

d)

Brain writing

7.

Which hat thinkers look at the potentially negative outcomes of a decision?

a)

Blue hat thinkers

b)

Red hat thinkers

c)

White hat thinkers

d)

Black hat thinkers

8.

Which is the process of forecasting the future human resource requirements of the organization?

a)

Human Planning

b)

Human Resources Planning

c)

Human Budgeting

d)

Human Assets Planning

9.

Which is the process of grouping people according to similar needs, characteristics, or behaviours?

a)

Market segmentation

b)

Market research

c)

Market sizing

d)

Market plan

10.

Which is a method of evaluating the potential reach and revenue of your product/service?

a)

Market research

b)

Market sizing

c)

Market plan

d)

Market segmentation

11.

The potential value of Product/Service sold to a particular customer segment is known as.

a)

SAM

b)

TAM

c)

SOM

d)

TOM

12.

% of clients/products acquired/sold by your competitors’ vs total value/units is known as

a)

Market value

b)

Market size

c)

Market plan

d)

Market share

13.

Which is a blueprint for the activities related to communication of the messages about your products or services?

a)

Marketing share

b)

Marketing size

c)

Marketing plan

d)

Marketing value

14.

Good situation analysis often include a

a)

SWOT analysis

b)

ETOP analysis

c)

Industry analysis

d)

Company analysis

15.

If you cannot match your large competitors then hurt them a little by offering low priced items which pricing strategy is this.

a)

Cost-led pricing

b)

Loss leader pricing

c)

Competition-led pricing

d)

Customer-led pricing

16.

A key strategy in cash flow management is to hold onto your cash as long as possible by

a)

Improving your receivables

b)

Preparing cash flow projections

c)

Avoid over-investing

d)

Managing your payables

17.

Which is a type of mental shortcut in which people make decisions quickly and efficiently that are heavily influenced by their current emotions?

a)

Synectics

b)

Role playing

c)

Heuristics

d)

Mind mapping

18.

The formal written expression of the entrepreneurial vision, describing the strategy and operations of the proposed venture is known as

a)

Business Plan

b)

Market plan

c)

Exit plan

d)

Market size

19.

What provides a clear, concise and condensed view of the business plan?

a)

Introduction

b)

Description of business

c)

Executive summary

d)

Exit plan

20.

What prepares the entrepreneur to face possible threats to the firm’s success?

a)

Profit assessment

b)

Risk assessment

c)

Market assessment

d)

product assessment

21.

Which aspects that should be mentioned in the section are hardware solutions, software solutions, telecommunications and messaging systems?

a)

Marketing plan

b)

Operational plan

c)

Service plan

d)

Technology plan

22.

Which is of utmost significance in making various estimations and risk analysis in business plan?

a)

Preciseness

b)

Effectiveness

c)

Genuineness

d)

Efficiency

23.

What entails showing a representation of the product or service to prospective users to gauge customer interest, desirability, and purchase intent?

a)

Concept testing

b)

Usability testing

c)

Product testing

d)

Service testing

24.

Which is the first physical depiction of a new product, which is usually still in a rough or tentative mode

a)

Usability testing

b)

Concept testing

c)

Prototype

d)

Virtual Prototype

25.

Which is analogous to a niche market, focuses on similar businesses that have specific needs?

a)

Horizontal market

b)

Vertical market

c)

Niche market

d)

Organised market

26.

What refers to the activities done by the entrepreneur in the act of convincing investors to invest money into the venture?

a)

Incubating

b)

Accelerating

c)

Funding

d)

Pitching

27.

It happens when the listener has got interested in your idea or venture and wants to know more is known as

a)

Elevator Pitch

b)

One to One Pitch

c)

Detailed Pitch

d)

One to many Pitch

28.

Who have lesser risk potential or lesser investment capability?

a)

Angel investors

b)

Venture capitalists

c)

Foreign Direct Investments

d)

Crowd funding

29.

Which protects a new invention or a functional improvement of an existing invention?

a)

Design patent

b)

Product patent

c)

Utility patent

d)

Plant patent

30.

Which form is an external identity associated with the product or service.

a)

Trademark

b)

Copyright

c)

Patent

d)

Geographical indication

31.

Which type of trademark bring to mind, attributes of a product without describing it.

a)

Arbitrary marks

b)

Descriptive marks

c)

Generic marks

d)

Suggestive marks

32.

Which is created with the purpose of maintaining social order, peace, justice in the society?

a)

Rules

b)

Law

c)

Policy

d)

Guidelines

33.

A new company or startup business is unlikely to succeed without

a)

Promotion

b)

Technology

c)

Insurance

d)

Product

34.

Marketing strategy based on a methodology and digital tools known as

a)

Mobile marketing

b)

Digital advertising campaigns

c)

Inbound marketing

d)

Email campaigns

35.

Which refers to the strategy of targeting a large number of niche markets with a product or service?

a)

Mobile marketing

b)

Long tail marketing

c)

Inbound marketing

d)

Digital advertising campaigns

36.

Financial assistance is provided up to a maximum of -----------per incubator per year up to a period of 3years.

a)

Rs. 10 lakh

b)

Rs. 20 lakh

c)

Rs. 30 lakh

d)

Rs. 40 lakh