WorksheetsMB20204 ENTREPRENEURSHIP
Total questions: 36
Worksheet time: 18mins
Great ideas come from external
Simulation
Stimulation
Execution
Innovation
SCAMPER technique is a method used for problem-solving and
Generating idea
Decision making
Processing idea
Creative thinking
Which technique is a graphical technique for imagining connections between various pieces of information or ideas?
Reverse Thinking
Analogy Thinking
Mind mapping
Brainstorming
Which technique is called as using information from one source to solve a problem in another context?
Analogy Thinking
Reverse Thinking
Brainstorming
Mind mapping
Which technique is a creative idea generation and problem solving technique that arouses thought processes that the subject may not be aware of?
Brainstorming
Role playing
Synectics
Mind mapping
The Six Thinking Hats is a model of
Mind mapping
Role-playing
Reverse Thinking
Brain writing
Which hat thinkers look at the potentially negative outcomes of a decision?
Blue hat thinkers
Red hat thinkers
White hat thinkers
Black hat thinkers
Which is the process of forecasting the future human resource requirements of the organization?
Human Planning
Human Resources Planning
Human Budgeting
Human Assets Planning
Which is the process of grouping people according to similar needs, characteristics, or behaviours?
Market segmentation
Market research
Market sizing
Market plan
Which is a method of evaluating the potential reach and revenue of your product/service?
Market research
Market sizing
Market plan
Market segmentation
The potential value of Product/Service sold to a particular customer segment is known as.
SAM
TAM
SOM
TOM
% of clients/products acquired/sold by your competitors’ vs total value/units is known as
Market value
Market size
Market plan
Market share
Which is a blueprint for the activities related to communication of the messages about your products or services?
Marketing share
Marketing size
Marketing plan
Marketing value
Good situation analysis often include a
SWOT analysis
ETOP analysis
Industry analysis
Company analysis
If you cannot match your large competitors then hurt them a little by offering low priced items which pricing strategy is this.
Cost-led pricing
Loss leader pricing
Competition-led pricing
Customer-led pricing
A key strategy in cash flow management is to hold onto your cash as long as possible by
Improving your receivables
Preparing cash flow projections
Avoid over-investing
Managing your payables
Which is a type of mental shortcut in which people make decisions quickly and efficiently that are heavily influenced by their current emotions?
Synectics
Role playing
Heuristics
Mind mapping
The formal written expression of the entrepreneurial vision, describing the strategy and operations of the proposed venture is known as
Business Plan
Market plan
Exit plan
Market size
What provides a clear, concise and condensed view of the business plan?
Introduction
Description of business
Executive summary
Exit plan
What prepares the entrepreneur to face possible threats to the firm’s success?
Profit assessment
Risk assessment
Market assessment
product assessment
Which aspects that should be mentioned in the section are hardware solutions, software solutions, telecommunications and messaging systems?
Marketing plan
Operational plan
Service plan
Technology plan
Which is of utmost significance in making various estimations and risk analysis in business plan?
Preciseness
Effectiveness
Genuineness
Efficiency
What entails showing a representation of the product or service to prospective users to gauge customer interest, desirability, and purchase intent?
Concept testing
Usability testing
Product testing
Service testing
Which is the first physical depiction of a new product, which is usually still in a rough or tentative mode
Usability testing
Concept testing
Prototype
Virtual Prototype
Which is analogous to a niche market, focuses on similar businesses that have specific needs?
Horizontal market
Vertical market
Niche market
Organised market
What refers to the activities done by the entrepreneur in the act of convincing investors to invest money into the venture?
Incubating
Accelerating
Funding
Pitching
It happens when the listener has got interested in your idea or venture and wants to know more is known as
Elevator Pitch
One to One Pitch
Detailed Pitch
One to many Pitch
Who have lesser risk potential or lesser investment capability?
Angel investors
Venture capitalists
Foreign Direct Investments
Crowd funding
Which protects a new invention or a functional improvement of an existing invention?
Design patent
Product patent
Utility patent
Plant patent
Which form is an external identity associated with the product or service.
Trademark
Copyright
Patent
Geographical indication
Which type of trademark bring to mind, attributes of a product without describing it.
Arbitrary marks
Descriptive marks
Generic marks
Suggestive marks
Which is created with the purpose of maintaining social order, peace, justice in the society?
Rules
Law
Policy
Guidelines
A new company or startup business is unlikely to succeed without
Promotion
Technology
Insurance
Product
Marketing strategy based on a methodology and digital tools known as
Mobile marketing
Digital advertising campaigns
Inbound marketing
Email campaigns
Which refers to the strategy of targeting a large number of niche markets with a product or service?
Mobile marketing
Long tail marketing
Inbound marketing
Digital advertising campaigns
Financial assistance is provided up to a maximum of -----------per incubator per year up to a period of 3years.
Rs. 10 lakh
Rs. 20 lakh
Rs. 30 lakh
Rs. 40 lakh
