WorksheetsA quiz to test what you have learnt today!
Total questions: 10
Worksheet time: 6mins
“The purposeful use of communication by an organisation to fulfil its mission” This is a definition by?
Paul
Dudo & Kahlor
Connoly-Ahern
Hallahan, Holtzhausen, Van Ruler, Vercic, and Sriramesh
How many definitions of strategic communication stated in the slides?
2
4
3
1
The slides describe three types of communication systems: interactional, transactional and linear.
True
False
Sender and receiver change roles happened in?
Interactional
Transactional
Linear
Every action, image and word send a message. This phrase refers to
Understanding
Pervasive
Leadership Driven
Credible
Integrated and coordinated, vertically and horizontally. This phrase refers to
Pervasive
Unity of effort
Dialogue
Continuos
Actions to achieve specific outcomes in pursuit of a well-articulated end state. This phrase refers to
Credible
Responsive
Result-based
Pervasive
What are the challenges of Strategic Communication that involved key principle leadership?
Falling trust in organizations
Digital communications trends
Use of jargon in communications
What are the opportunities to grab in Strategic Communications that involved globalization?
To reach the audience with trendy tools.
Opportunities to reach the global market.
To receive feedback.
New channels of communications and the nature of strategic communications are the future of Strategic Communications.
True
False
