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5 Days Mgt. Topics

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Which model is to be used for evaluating the Macro business environment ?

a)

PESTLE

b)

Ansoff

c)

Porters Five Force

2.
a)

BCG Matrix

b)

Positioning Matrix

c)

Ansoff Matrix

3.

Segmentation can be based upon:

1. Geographic

2. Psychographic

3. Demographic

4. (a)  

4.

This approach relates most closely to the global or transnational strategy. Selection of employees is based on competency rather than nationality.

a)

Geocentric

b)

Ethnocentric

c)

Polycentric

5.

This dimension refers to the extent to which hierarchy is followed in workplace

a)

Masculinity

b)

Collectivism

c)

Power distance

6.

Which model is this?

a)

Porter Diamond Model

b)

Porter Generic framework

c)

Porter Five Force model

7.

Which of the following approach is not a part of the Bartlet and Ghosal Model?

a)

Multi-domestic

b)

Global

c)

Multi-national

d)

International

8.

Which Model is this?

a)

Market Entry/Expansion Model

b)

Uppsala Model

c)

Modes to Entry

9.

For a new start-up business, which model will be more effective?

a)

Value Proposition Model

b)

Business Canvas Model

c)

Branding

10.

What is the term for- "customers expectation from a product or service?"

a)

USP

b)

Value Proposition

c)

Customer Satisfaction

11.

Products in low growth markets with high market share

a)

Stars

b)

Question marks

c)

Cash cows

d)

Dogs

12.

The ____________ involves measuring four main aspects of a business: Learning and growth, business processes, customers, and finance.

a)

KPI

b)

Balance scorecard

c)

Benchmarking

13.

Which is the first step in customer journey map?

a)

Thinking about different options available

b)

Need identification

c)

Alternative

14.

Successful store brands may use _____________ branding strategies to compete with larger brands.

a)

Company name branding

b)

Individual name branding

c)

Store branding

d)

Private-Label branding

15.

It is the process of giving a meaning to specific organization, company, products or services by creating and shaping a image in consumers' minds.

a)

Positioning

b)

Promotion

c)

Marketing

d)

Branding