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Worksheets5 Days Mgt. Topics
Total questions: 15
Worksheet time: 8mins
Which model is to be used for evaluating the Macro business environment ?
PESTLE
Ansoff
Porters Five Force
BCG Matrix
Positioning Matrix
Ansoff Matrix
Segmentation can be based upon:
1. Geographic
2. Psychographic
3. Demographic
4. (a)
This approach relates most closely to the global or transnational strategy. Selection of employees is based on competency rather than nationality.
Geocentric
Ethnocentric
Polycentric
This dimension refers to the extent to which hierarchy is followed in workplace
Masculinity
Collectivism
Power distance
Which model is this?
Porter Diamond Model
Porter Generic framework
Porter Five Force model
Which of the following approach is not a part of the Bartlet and Ghosal Model?
Multi-domestic
Global
Multi-national
International
Which Model is this?
Market Entry/Expansion Model
Uppsala Model
Modes to Entry
For a new start-up business, which model will be more effective?
Value Proposition Model
Business Canvas Model
Branding
What is the term for- "customers expectation from a product or service?"
USP
Value Proposition
Customer Satisfaction
Products in low growth markets with high market share
Stars
Question marks
Cash cows
Dogs
The ____________ involves measuring four main aspects of a business: Learning and growth, business processes, customers, and finance.
KPI
Balance scorecard
Benchmarking
Which is the first step in customer journey map?
Thinking about different options available
Need identification
Alternative
Successful store brands may use _____________ branding strategies to compete with larger brands.
Company name branding
Individual name branding
Store branding
Private-Label branding
It is the process of giving a meaning to specific organization, company, products or services by creating and shaping a image in consumers' minds.
Positioning
Promotion
Marketing
Branding
