WorksheetsDifferentiation
Total questions: 10
Worksheet time: 5mins
Which of the following best describe product differentiation?
appearing different to a similar product or service
creating a new product or service unlike any others
appearing better than similar products or services
appearing better than other products or services
creating similar products or services to existing ones
What is the ultimate goal of differentiation?
to make a product more desirable
to make other brands look inferior
to create new products and markets
to show differences in function or mode
What is the result of successful differentiation?
making other companies look inferior
making their own company look superior
greater control in the marketplace
an increase in income
Which of the following is not an example of product differentiation?
jeans with designer labels
preservative-free foods
meals for the elderly
whitening toothpaste
Which of the following is not a factor that differentiating products?
customer service
convenience
ethical issues
social issues
environmental issues
What is the main differentiation clear between a full-service restaurant and a self-serve bistro?
convenience
value for money
customer service
environmental issues
What is the main differentiation between a block of cheese and pre-sliced cheese?
convenience
value for money
customer service
social and ethical issues
The Body Shop and Lush are both examples of stores which predominantly focus on which differentiation?
convenience
value for money
customer service
environmental issues
The iPhone range demonstrates which form of differentiation?
convenience
value for money
customer service
social and ethical issues
Which of the following is not an example of differentiation based on social and ethical issues?
genetically modified (GM) foods
Fairtrade certifications
cruelty free (not tested on animals)
