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WorksheetsPromotion Strategies
Total questions: 18
Worksheet time: 11mins
Promotion is a part of advertising
true
false
Which of the following are not under the umbrella of 'promotion'?
advertising
personal selling
word of mouth
repeat purchases
public relations
There are three goals of communicating with clients for promotion. Which is not one of these three reasons?
to create sales
to persuade buyers
to inform potential buyers
to identify new markets
Which of the following media are traditional advertising?
television
blogs
magazines
billboards
Which of the following media are digital advertising?
television
blogs
magazines
YouTube
websites
What is the general goal of public relations?
to increase sales
to build brand reputation
to attract new customers
to identify new markets
Publicity is mass marketing that is within the brand's control.
True
False
News stories and team sponsorship are forms of
marketing
advertising
public relations
publicity
Which of the following is not an example of sales promotions?
loyalty programs
branded t-shirts and waterbottles
competitions
sponsorships
free samples
Personal selling involves consumers discussing the positives and negatives of a business or product.
True
False
Why do businesses want positive word of mouth advertising?
it is unpaid
it is biased
it is unbiased
it can be influenced
Which of the following are examples of digital marketing?
video content
re-marketing
telephone marketing
email marketing
POS marketing
What is the promotion strategy in which businesses pay to have their site promoted to the top of search results?
re-marketing
referrals
search engine optimisation
multimedia messaging
Social influencers and augmented reality are examples of which kind of promotional strategy?
social media
digital marketing
emerging platforms
search engine optimisation
