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Worksheets

R&D FOOD

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Involves cultural trends and observing customer behaviors.

a)

introducing the product

b)

evaluating acceptance

c)

testing the product

d)

generating ideas

2.

Eliminating possibilities until one or two ideas are selected for development.

a)

generating ideas

b)

screening ideas

c)

introducing the product

d)

evaluating customer acceptance

3.

A prototype is made and tested.

a)

testing the product

b)

evaluating customer acceptance

c)

screening ideas

d)

generating ideas

4.

Evaluates proposed product in terms of size of market, potential sales, costs, profit potential, technology, the competition, and the level of risk involved.

a)

screening ideas

b)

testing the product

c)

business proposal

d)

introducing the product

5.

Companies make plans relating to production, packaging, labeling, branding, promotion, and distribution.

a)

Testing the product

b)

developing the product

c)

evaluating customer acceptance

d)

generating ideas

6.

This stage is also called "commercialization". New products are advertised to introduce benefits to consumers.

a)

Developing the product

b)

Testing the product

c)

Developing a proposal

d)

Introducing the product

7.

Marketers track customer responses to the product.

a)

Evaluating customer acceptance

b)

Developing the product

c)

Testing the product

d)

Testing a product proposal

8.

New product development generally involves ______ key steps.

a)

9

b)

7

c)

10

d)

5

9.

Creativity is essential in this step of new product development.

a)

Testing the product

b)

Development of the product

c)

Generating ideas

d)

Introduction of the product

10.

A model of a new product.

a)

protagonist

b)

prototype

c)

proton

d)

production