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WorksheetsChapter 1 Review - Marketing 1/2
Total questions: 15
Worksheet time: 15mins
Which is an example of a service?
Car Wash
Laptop
Banana
PB & J Sandwich
Age is an example of a
Demographic
Psychographic
Which of the following is NOT an example of a demographics.
Age
Gender
Marital Status
Desire to Travel
Which of the following is NOT one of the 4 P's of the Marketing Mix?
Place
Price
Product
Possession
Promotion
Which type of utility is described in the following statement:
Brunch is offered from 6am-12pm.
Form
Possession
Time
Place
Information
Which type of utility is described in the following statement:
A store accepts both cash and card.
Place
Time
Form
Possession
Information
Which type of utility is described in the following statement:
A store sells already assembled lego sets.
Form
Time
Place
Possession
Information
Which of the following is NOT one of the 5 types of utility?
Time
Possession
Information
Promotion
Form
(a) is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Which of the 4P's is best described in the following statement:
A coffee shop opening next to the library.
Product
Place
Price
Promotion
Which of the 4P's is best described in the following statement:
Labor Day Sale! 60% off! This weekend only!
Product
Place
Price
Promotion
Which of the 4P's is best described in the following statement:
A store offers their product for $0.25 lower than the competition.
Product
Place
Price
Promotion
Which are examples of goods? Select all that apply.
Shoes
Hair Salon
Coats
Pencils
House Cleaning
List an example of a service
Identifying your ___________ ______________ makes it easier and more cost effective to reach your potential customers.
(a)
