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Unit 24

Total questions: 15

Worksheet time: 5mins

Name
Class
Date
1.

A person, company, or country that makes, grows, or supplies goods or commodities for sale. What is the meaning of the word?

a)

Retailer

b)

Producers

c)

Dealler

d)

Customers

2.

Which sentence has the same meaning as the word "producers"?

a)

Production

b)

Reaction

c)

Seller

d)

Manufactured

3.

Who are one of the important in the channels of distribution who deals with good in bulk quantity?

a)

Wholesalers

b)

Writers

c)

Winner

d)

Fisher

4.

Which store is not the retailer?

a)

Makro

b)

Robinson

c)

7-eleven

d)

Tesco lotus

5.

CPALL is the dealer of any car brand?

a)

Porsche

b)

BMW

c)

MG

d)

KIA

6.

Who is reseller in the online world?

a)

Thammanat

b)

Prayut

c)

Pimrypie

d)

Tony

7.

Direct marketing is: what kind of marketing system?

a)

Intensive

b)

Negative

c)

Positive

d)

Interactive

8.

What is a form of marketing communication tool. by using information or offers and send it directly to the audiences?

a)

Low Marketing

b)

Collective Marketing

c)

Direct Marketing

d)

Eco Marketing

9.

Direct marketing is: An "interactive" system of marketing which uses one or more advertising media to effect a........?

a)

measurable response

b)

not responding

c)

unpredictable

d)

unknown

10.

Which of the following is not an aspect of direct marketing?

a)

Measurable - by measuring the response of the consumers.

b)

It is an interactive system - it is a direct three-way communication between the marketer and the target customers.

c)

There is a precise targeting of target customers.

d)

It is an invisible strategies that make competitors do not know who we are doing.

11.

Cutting out the middle man ,what kind of marketing is it?

a)

One to one

b)

One to two

c)

One to three

d)

Two to two

12.

There are ....Components of direct marketing

a)

3

b)

4

c)

5

d)

2

13.

What is a collection of information organized for easy access, management, and updating?

a)

Connection

b)

Information

c)

Database

d)

Debate

14.

What is the contact with the target audience by mail as well?

a)

Direct mail

b)

Box mail

c)

E-mail

d)

Remail

15.

What is the advantage of direct marketing?

a)

Especially direct mail If the recipient is not interested It may go in junk mail.

b)

It is expensive.

c)

It is easy.

d)

It has a low cost.