WorksheetsMOCK TEST: CHAPTER 6
Total questions: 41
Worksheet time: 22mins
Christodoulides et al. (2006) stated that online experience include self-assessed questions which are ...
I never feel lost wgen navigating through X's website.
I feel as though X actually cares about me.
I was able to obtain the information I wanted without any delay.
X's website provides easy-to-follow search paths.
I feel safe in my transaction with X's website.
Suggested skill in dealing with digital customer experiences and websites includes ...
apply different themes to the blog to see how cascading style sheets work.
how to explain the purpose and proposition of a website.
create a blog using low-cost platform and write about an area of marketing.
how to encourage different forms of audience interaction with a website.
... include activities like develop marketing objectives, prepares briefs and select agency.
Publishing
Initiation processes
Development processes
Prelaunch promotion or communication
What is soft launch?
It involves preparation of domain name registration and deciding on company to host the website.
It is a trial version of a site, launched with limited publicity.
It involves structured promotional tools on sites or competition that are planned in advanced.
It involves when public relation department will be briefed to publicize the launch.
What is pre-launch promotion or communication at website development process?
It involves preparation of domain name registration and deciding on company to host the website.
It is a trial version of a site, launched with limited publicity.
It involves structured promotional tools on sites or competition that are planned in advanced.
It involves when public relation department will be briefed to publicize the launch.
What is ongoing promotion at website development process?
It involves preparation of domain name registration and deciding on company to host the website.
It is a trial version of a site, launched with limited publicity.
It involves structured promotional tools on sites or competition that are planned in advanced.
It involves when public relation department will be briefed to publicize the launch.
Who will be involved in digital experience project?
Shareholders
Site owner
Webmaster
Content marketers
Site sponsors
Site designer's task is to ...
Those managers that will be paying for the system from their budget.
define "the look and feel" of the site.
responsible for the planning and coordination of the website project.
how to analyze digital analytics to identify site effectiveness and how to run conversion rate optimization experiments.
Digital experience analyst's task is to ...
Those managers that will be paying for the system from their budget.
define "the look and feel" of the site.
responsible for the planning and coordination of the website project.
how to analyze digital analytics to identify site effectiveness and how to run conversion rate optimization experiments.
Site sponsor's task is to ...
Those managers that will be paying for the system from their budget.
define "the look and feel" of the site.
responsible for the planning and coordination of the website project.
how to analyze digital analytics to identify site effectiveness and how to run conversion rate optimization experiments.
Project manager's task is to ...
Those managers that will be paying for the system from their budget.
define "the look and feel" of the site.
responsible for the planning and coordination of the website project.
how to analyze digital analytics to identify site effectiveness and how to run conversion rate optimization experiments.
... is an iterative process in which website users suggest modification before further storyboard and final version are developed.
Outside-in
Outside-out
Prototype
Scrum
... is when company usually starts using new digital technology by outsource some activities because insufficient expertise in-house.
Outside-in
Outside-out
Prototype
Inside-out
... is when company usually starts using new digital technology by outsource some activities because insufficient expertise in-house.
Outside-in
Prototype
Inside-in
Inside-out
The goal of agile software development is to be able create stable release more frequently than traditional development methodologies.
True
False
How growth hacking able to increase millions of users?
Virality: get people in front of firm's product.
Activation: provide a great initial experience.
Engagement: get people to recommend firm's product.
Virality: keep people engaged & deliver value.
How growth hacking able to increase millions of users?
Virality: get people in front of firm's product.
Activation: keep people engaged & deliver value.
Engagement: provide a great initial experience.
Virality: get people to recommend firm's product.
Guidelines when registering domain names include organization must register multiple ccTLDs to protect their reputation.
True
False
The quality of service hosted content depends on ... and its availability.
(a)
During website development, there are factors can lead to customer conversion, which ...
the site must engage first-time visitors.
the online value proposition must be clear.
affected by site's navigation, performance, availability and responsiveness to enquiries.
appropriate incentives, contents and customers service information to encourage repeat visits and business must be available.
During website development, there are factors can lead to customer acquisition, which ...
the site must engage first-time visitors.
the online value proposition must be clear.
affected by site's navigation, performance, availability and responsiveness to enquiries.
appropriate incentives, contents and customers service information to encourage repeat visits and business must be available.
During website development, there are factors can lead to customer retention, which ...
the site must engage first-time visitors.
the online value proposition must be clear.
affected by site's navigation, performance, availability and responsiveness to enquiries.
appropriate incentives, contents and customers service information to encourage repeat visits and business must be available.
During website development, there are factors can lead to service quality, which ...
the site must engage first-time visitors.
the online value proposition must be clear.
affected by site's navigation, performance, availability and responsiveness to enquiries.
appropriate incentives, contents and customers service information to encourage repeat visits and business must be available.
In web development, localization is important because it need to support customers from range of countries with ...
1:1 personalization
language differences
gender biases
different product needs
cultural differences
In localization, standardization website is when a single site serves all customer segments.
True
False
In localization, localized websites is when a single serves a;; customers however contact information about foreign subsidiaries is available international customers.
True
False
In localization, culturally customized site is when websites reflecting complete immersion in the culture of target customer segment that may provide multiple website for that country depending on the dominant cultures present. .
True
False
Benchmarking competitors' website can include elements like marketplace performance, service offered and conversion efficiency.
True
False
This image illustrates an example of ...
Card sorting
Wireframes
Blueprint
Land pages
This image illustrates an example of ...
Card sorting
Wireframes
Blueprint
Land pages
This image illustrates an example of ...
Card sorting
Wireframes
Blueprint
Land pages
The site structure according to Rosen & Purintan (2004) can determine the effectiveness of a e-commerce site which the factors include ...
user-centered design
coherence
complexity
storyboarding
legibility
Thurner & Chaffey (2013) identified a few common options for mobile site developement.
Simple site
Screen-scrape
Responsive design
Adaptive design
All of the above
This image illustrates what kind of mobile apps?
(a)
This image illustrates what kind of mobile apps?
(a)
This image illustrates what kind of mobile apps?
(a)
Pulizzi and Barrett (2010) recommend creating a content marketing roadmap using ... principle.
WWW
AMPs
BEST
RWD
Efficiency under e-SERQUAL refers to ...
technical functioning of the site.
ability of customers to talk to a live service agent online.
ability if customers to get to the website, search for information or transact as required.
assurance that shopping behavior data are not shared and financial information is secured.
Privacy under e-SERQUAL refers to ...
technical functioning of the site.
ability of customers to talk to a live service agent online.
ability if customers to get to the website, search for information or transact as required.
assurance that shopping behavior data are not shared and financial information is secured.
Contact under e-SERQUAL refers to ...
technical functioning of the site.
ability of customers to talk to a live service agent online.
ability if customers to get to the website, search for information or transact as required.
assurance that shopping behavior data are not shared and financial information is secured.
Reliability under e-SERQUAL refers to ...
technical functioning of the site.
ability of customers to talk to a live service agent online.
ability if customers to get to the website, search for information or transact as required.
assurance that shopping behavior data are not shared and financial information is secured.
