WorksheetsMKT Environments
Total questions: 15
Worksheet time: 4mins
Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
Strategic Planning
Marketing Environments
Cultural Environment
Marketing Mix
(a) environment consists of the actors close to the company that affect its ability to service its customers.
The Micro environment consists of which factors?
Company, Suppliers, Competitors, Customers, Publics, Financial Intermediaries
Company, Suppliers, Competitors, Customers, Publics, Marketing Intermediaries
Company, Suppliers, Competitors, Customers, Publics, Marketing Agencies
Company, Suppliers, Competitors, Customers, Resellers, Publics, Marketing Agencies
The company may target any or all of customer markets including which of the following? (multiple answers)
Consumer Markets
Business Markets
Reseller Markets
Government Markets
International Markets
Age Structure is a factor of which forces?
Economic
Geographic
Demographic
Cutural
(a) environment consists of societal forces that affect the microenvironment
Which of the following is NOT part of the micro-environment?
Customers' preferences
Competitors' activity
Staff attitudes & behavior
Government economic policy
Which kind of marketing is used to exercise social responsibility and build positive images?
Cause and Effect
Generation
Cause-related
Social responsibility
Which environment is made up of laws, government agencies, and pressure groups that influence and limit various organizations and individuals in society?
Economical
Social
Government
Political
Which of the following is NOT a type of factor in a company's macro environment?
Demographic
Technology
Economic
Competitor
The firms or individuals that distribute a company's products are called:
Suppliers
Intermediaries
Consumers
Shops
The study of population factors is called:
Anthropology
Demographics
Economics
Sociology
The macro-environment includes employees.
True or False?
True
False
Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
Financial Intermediaries
Marketing Service Agencies
Physical Distribution Firms
Resellers
Environmental scanning is a one-off activity carried out by new companies. True or false?
True
False
