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WorksheetsIGCSE Marketing
Total questions: 10
Worksheet time: 10mins
How can businesses respond to changing spending patterns and increased competition
maintain good customer relationships
improve existing products
increase prices
bring out new products
The advantages of selling to a mass market are:
Total sales in these markets are very high
Total sales in these markets are very low
Opportunities for growth of the business due to large potential sales
high levels of competition
Ways of segmenting a market include:
(a)
Name 3 methods of primary research
what are the 4 Ps of the marketing mix
Product
Price
Package
Promotion
Product
Price
Place
Personalization
Product
Price
Place
Promotion
Product
Prototype
Price
Promotion
What is brand loyalty?
consumers keep buying the same brand again & again instead of choosing competitor's brands
An image or identity given to a product which gives it a personality of its own.
consumers buy different brands to try and find the brand that suits them best
The unique name of a product that distinguishes it from other brands.
Name the stages of the product life cycle
The total cost of making 1000 ice-creams is $2000. The business wants to add 30% profit on each ice-cream sale. Using cost-plus pricing, what is the selling price of each ice-cream?
$26
$2.60
$0.60
$2.30
Different types of advertising. Advertising can be informative or (a)
What is the role of marketing?
