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Worksheets3.01 Effective Promotion
Total questions: 8
Worksheet time: 4mins
True or False: In order to be effective, promotion has to be persuasive, relevant, appropriate, factual, repetitive, and coordinated
True
False
True or False: It would be appropriate for a local company in NC places a television advertisement during the Superbowl?
True
False
If a promotional message is truthful and honest, it is _______.
Appropriate
Factual
Repetitive
Persuasive
Pepsi places ads in magazines, on television, and on the radio that all feature the 'That's what I like' tagline. This is an example of a promotion being ______.
Factual
Coordinated
Appropriate
Relevant
Making an advertisement appealing and of interest to the customers you want to receive the message means your promotion is _______.
Factual
Appropriate
Relevant
Coordinated
True or False: A persuasive advertisement convinces a consumer that the product being offered will satisfy their needs.
True
False
Promotion communicates information about _______.
Goods, services, images, and ideas to a target audience
Marketing and product mix
Operational costs to produce products
Government agencies, corporations and sole proprietorships
Which of the following are benefits of promotion? Choose ALL that apply.
Increase in employment
Decrease in sales
Increased customer loyalty
Increased awareness and satisfied customers
