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FINALS2

Total questions: 81

Worksheet time: 46mins

Name
Class
Date
1.
________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.
a)
Positioning
b)
Mass customization
c)
Market targeting
d)
Market segmentation
2.
Which word best describes PLACE in the marketing mix?
a)
shelf height
b)
shopping mall
c)
distribution channel
d)
Auckland city
3.
Why is customer satisfaction important to a business?
a)
customers will become repeat buyers
b)
customers will be happy
c)
customers are stakeholders
d)
customers are never satisfied
4.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
5.
Which of the following best describes a target market?
a)
Close competitors of a business
b)
The people who buy a business's products
c)
Groups that do not buy a business's products
d)
The individuals at whom a business's marketing strategies are aimed
6.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
company advertisement
b)
Product
c)
Placement of product
d)
Promotion
7.
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
8.
The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product
a)
Sell
b)
Price
c)
Product/Service Management
d)
Promotion
9.

The Marketing Mix can also be called____.

a)

4 P's

b)

4 C's

c)

2 M's

10.

Price refers to _________.

a)

where the product will be sold

b)

How much people will to pay for the product

c)

how the business tells people about the product

11.

Promotion refers to _____________.

a)

where the product will be sold

b)

how the business tells people about the product

c)

where the product will be sold

12.

Marketing mix refers to ______________.

a)

The activities that help a business to market a product.

b)

the cost of product

c)

The activities that help a business to make profit.

13.

When you see an advertisement for a store and decide to shop there, which of the marketing mix has succeeded ?

a)

Place

b)

Price

c)

Promotion

d)

Product

14.

What is not part of the marketing mix ?

a)

Place

b)

Product

c)

Price

d)

Person

15.
What is a disadvantage of Television advertising?
a)
It reaches a wide audience
b)
You can differentiate different target markets
c)
It is expensive
16.
Personal contact with the customers is a form of 
a)
telemarketing
b)
personal selling
17.
Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...
a)
promotional mix
b)
telemarketing
c)
personal selling
d)
sales promotion
18.
All of the following are low cost advertising methods EXCEPT
a)
word of mouth
b)
business cards
c)
flyers
d)
tv commercials
19.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion  
d)
Sales strategy
20.
What are certificates that entitle customers to cash discounts on goods or services?
a)
take-aways
b)
traffic builders
c)
premiums
d)
coupon
21.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
a)
presentation
b)
product
c)
place
d)
promotion
22.
Which of the following best describes a target market?
a)
Close competitors of a business
b)
The people who buy a business's products
c)
Groups that do not buy a business's products
d)
The individuals at whom a business's marketing strategies are aimed
23.

It is the most commonly used tool of promotion.

a)

Advertising

b)

Sales Promotion

c)

Public Relation

d)

Personal Selling

24.

It is a personal form of communication

a)

Sales Promotion

b)

Personal Selling

c)

Advertising

d)

Public Relation

25.

What are the two divisions that make up the Congress (Legislative Branch of the Republic of the Philippines)?

a)

The Supreme Court and the Senate

b)

The House of Representatives and the Senate

c)

The House of Representatives and the Congress

d)

The Senate the and the Supreme Court

26.

How many Senators does the Philippines have?

a)

12

b)

24

c)

28

d)

36

27.

This is agreement entered between and among the Philippines and other States or other entities.

a)

Ordinances

b)

Treaties

c)

Statute

d)

Jurisprudence

28.

A body of rules of conduct or action, prescribed by a compelling authority which the people must follow and obey subject to legal sanctions and consequences in case of violation.

a)

Republic Act

b)

Bill

c)

Ordinances

d)

Law

29.

It is the fundamental or the supreme law of the land.

a)

Special Penal Law

b)

Constitution

c)

Revised Penal Law

d)

Bill

30.

These are the following qualifications of the senators, EXCEPT!

a)

a natural-born citizen of the Philippines;

b)

is able to read and write

c)

tall, dark and handsome

d)

a resident of the Philippines for not less than two years before election day.

e)

a registered voter

31.

How many stages/readings are there before we passed a law?

a)

2

b)

3

c)

4

d)

5

32.

When the bill was received by President and does not communicate his veto within 30 after the date of receipt, the bill becomes an ordinance.

a)

True

b)

False

c)

Maybe

d)

Sometimes

33.

The Head of State and Head of Government, and functions as the commander-in-chief of the Armed Forces of the Philippines.

a)

President

b)

Vice-President

c)

Cabinet Members

d)

None of the choices

34.

Which power of the President includes restructuring, reconfiguring, and appointments of their respective officials?

a)

Power over aliens

b)

Power of appointment

c)

Ordinance power

d)

Power of control over the executive branch

35.

Which of the following is not included in the Executive Branch of government in the Philippines?

a)

Cabinet Members

b)

Vice-President

c)

Senate

d)

President

36.

The power of a President to reject a bill proposed by a legislature by refusing to sign it into law.

a)

referendum

b)

veto

c)

quo warranto

d)

subpoena

37.

It is the act of designation by the executive officer, board, or body to whom the power has been delegated of the individual who is to exercise the functions of a given office.

a)

Designation

b)

Removal

c)

Appointment

d)

Acceptance

38.

He/She may be appointed as a member of the Cabinet without need of confirmation by the Commission of Appointments in Congress.

a)

Cabinet Members

b)

Vice-President

c)

Senate

d)

President

39.

The department secretaries are appointed by the _____________________.

a)

Cabinet Members

b)

Vice-President

c)

Senate

d)

President

40.

Anong seksyon ang nagsasabing wala pang nakukulong nang dahil sa pangungutang?

a)

Section 5

b)

Section 10

c)

Section 15

d)

Section 20

41.

Anong klase ng karapatan ang pinoprotektahan ng gobyerno?

a)

Natural

b)

Constitutional

c)

Statutory

d)

Legal

42.

Section 4 talks about:

a)

Right to to keep one’s correspondence a secret

b)

Freedom of Speech - Right to Free Press

c)

Right to Life

d)

The right of people to be secure

43.

Could a person put in jeopardy of punishment for the same offense?

a)

Yes

b)

No

c)

Maybe

d)

I don't know

44.

What section talks about free access to the court and it shall not be denied to any person?

a)

Section 12

b)

Section 20

c)

Section 11

d)

Section 4

45.

What is the name of the third article in The 1987 constitution of the republic of the Philippines?

a)

National Territory

b)

Bill of Rights

c)

The Legislative Department

d)

Right to Keep One’s Correspondence a Secret

46.

Should a person be arrested if they expressed their political beliefs against the government?

a)

Yes

b)

No

c)

Maybe

d)

I don’t know

47.

The right to a speedy trial is a human right under which section:

a)

Section 8

b)

Section 12

c)

Section 16

d)

Section 20

48.

The 'Miranda Warning' is under which Right:

a)

Free Access to Court

b)

Rights Against Double Jeopardy

c)

Right to Just COmpensation

d)

The Right to Self-Incrimination

49.

How many sections are there in Article III of the Philippine Constitution

a)

20

b)

21

c)

22

d)

23

50.

This right talks about a person's right to access official records, documents and papers:

a)

Right to Keep One's Correspondence a Secret

b)

Right to Information

c)

Right to Life, Liberty and Property

d)

Right of Person Under Custodial Investigation

51.
Typeface family with a formal, handwritten appearance.
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
52.
Typeface style that is "without" little bars.
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
53.
Typeface family that is suggested only to be used as headings or subheadings and never in large bodies of text.
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
54.
What type face style does this logo use?
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
55.
What type face style does this logo use?
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
56.
What type face style does this logo use?
a)
Serif
b)
Old Style
c)
Script
d)
Decorative
57.
The imaginary line on which letters seems to be sitting.
a)
Baseline
b)
Meanline
c)
Cap height
d)
Bottom line
58.
The standard height of a lowercase x.
a)
Baseline
b)
x-height
c)
Cap height
d)
Bottom line
59.
The standard height of most capital letters.
a)
Baseline
b)
Meanline
c)
Cap height
d)
Bottom line
60.
Typeface style that is most readable on printed media.
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
61.
Typeface style with little bars.
a)
Serif
b)
Sans Serif
c)
Script
d)
Decorative
62.
Is the font in this image serif or sans-serif?
a)
serif
b)
sans-serif
63.
Is the font in this image serif or sans-serif?
a)
serif
b)
sans-serif
64.
The arrow is pointing to what part of the type?
a)
Counter
b)
Baseline
c)
X-Height
d)
Ascender
65.
The arrow is pointing to what part of the type?
a)
Cap Height
b)
Descender
c)
X-Height
d)
Baseline
66.
The arrow is pointing to what part of the type?
a)
Ascender
b)
Baseline
c)
Cap Height
d)
X-Height
67.
The arrow is pointing to what part of the type?
a)
X-Height
b)
Ascender
c)
Baseline
d)
Counter
68.
TRUE or FALSE: If everything stands out, nothing stands out.
a)
true
b)
false
69.

HOW MANY WAVES THAT DESCRIBES THE HISTORY OF FEMINISM?

a)

1

b)

2

c)

3

d)

4

70.

WHAT FEMINISTS ARE FIGTHING FOR?

a)

EQUALITY OF WOMEN

b)

SHARE EQUAL OPPORTUNITIES IN SOCIETY

c)

RELATIONSHIPS TO MEN

d)

CONCERN ON WOMENS MATURITY

71.

CHOOSE THE BEST DEFINITION OF FEMINIST THEORY

a)

GENERAL MOVEMENT TO EMPOWER WOMEN WORLDWIDE

b)

WAVES CREATED BY WOMEN IN THE SOCIETY.

c)

FIGHTING FOR WOMENS RIGHT

d)

EQUIPPING WOMEN

72.

KINDS OF FEMINIST THEORY THAT DESCRIBES INEQUALITY OF GENDER IS BASED ON DIVISION OF LABOR.

a)

LIBERAL FEMINISM

b)

MARXIST FEMINISM

c)

RADICAL FEMINISM

d)

SOCIALIST FEMINISM

73.

Level of Mental Life that contains the feeling, urges or instinct that are beyond our awareness but it affects our expression, feelings and action.

a)

CONSCIOUS

b)

PRE CONSCIOUS

c)

UNCONSCIOUS

d)

NONE OF THE ABOVE

74.

Structure of Personality that deals with " pleasure principle".

a)

ID

b)

EGO

c)

SUPER EGO

d)

NONE OF THE ABOVE

75.

Structure of Personality that deals with " Reality Principle".

a)

ID

b)

EGO

c)

SUPER EGO

d)

NONE OF THE ABOVE

76.

Also known as "CHOICE THEORY".

a)

MARXISM

b)

RATIONAL THEORY

c)

FEMINISM

d)

PSYCHOANALYSIS

77.

Assumptions of Rational Theory that takes individuals, as ACTORS in the SOCIETY and everywhere, BEHAVE and ACT as rational being.

a)

INDIVIDUALISM

b)

OPTIMALITY

c)

STRUCTURES

d)

SELF-REGARDING INTEREST

78.

The actual person or self who must balance the struggles of the sub conscious.

a)

Selfie

b)

Id

c)

Superego

d)

Ego

79.

The "Id" is defined as which part of the subconscious?

a)

Based on morals and judgments about right and wrong

b)

Dealing with reality

c)

Needing to look good

d)

Basic instincts.

80.

According to Freud, What keeps a person from stealing?

a)

Ego

b)

Superego

c)

Id

d)

Collective unconsious

81.

The part of the subconscious that tempts you to take all the food instead of just your share is

a)

the id

b)

the ego

c)

the superego

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