“The ------- definition is simple.

Select the three p's added to complete the 7P's

the term -----

refers to goods and services offered by the organization for sale.”

The consumer goods can be further classified except for one

Goods meant for personal consumption by the households or ultimate

consumers are called consumer goods.

It may be noted that ------- involve much more expenses than convenience goods.

All are examples of specialty goods expect for one

They are ready to buy these goods at prices at which they are offered and put in extra time to locate the seller to make the purchase.

“Goods intended for consumption or use as inputs in the manufacture of

other products or the supply of some service are called -------

select all meant for non-personal and commercial use and include

Most goods, whether these are consumer goods or industrial goods and

whether these are durable or non-durable, fall in this category as they have a physical form, that can be touched and seen.

select all tangible goods

Select all Intangible Goods

Service is a type of intangible goods

Groceries are intangible goods

The ------ is the amount paid in respect of a good or service. It is the second most

significant marketing mix item. It's a difficult job to set the --------.

These are The factors usually considered while determining the price of a product can be broadly described as follows except for ONE

Higher the rate, the higher the price is likely to be, the

lower the price is likely to be.

If the availability of a product is insufficient and the demand is high, people buy, even if the producer charges high prices.

A marketeer would not like to charge a price higher than the

competitor for fear of losing customers.

A firm may have different ------ such as

maximization of profit, maximization of sales, bigger market share, survival in the market and so on.

Select the accurate definition for Government Regulation

A channel of distribution thus, refers to the pathway used by

the manufacturer for transfer of the ownership of goods and its physical transfer to theconsumers and the user/buyers (industrial buyers).

This type of distribution channel

is preferred by manufacturers of consumer durables like refrigerator, air conditioner, washing machine, etc. where individual purchase involves large amount.”

One stage channel of distribution moves from ----- to ----- to -----

This direct contact with the consumer can be made through door to

door salesmen, own retail outlets or even through direct mail.

In zero stage channel of distribution it is from ----- to ------

Two stage channel of distribution moves from ----- to ----- to ----- to ----

What type of Channel Distribution is this?

What type of Channel Distribution is this?

What type of Channel Distribution is this?

Three stage channel of distribution moves from ----- to ----- to ----- to ---- to -----

This is the most used channel of distribution for the sale of consumer goods.

the manufacturers often use the services of mercantile agents who act as a link

between the producer and the wholesaler.

What type of Channel Distribution is this?

Select all the FACTORS AFFECTING THE CHOICE OF DISTRIBUTION CHANNEL

having the necessary experience, contacts, financial strength, and integrity are available, their use is preferred as they can ensure success of newly introduced products.

In case the ------- is of technical nature involving a good amount of

pre-sale and after sale services, the sale is generally done through retailers without involving

the wholesalers.

where the number of buyers is limited, they

are concentrated at few locations and their individual purchases are large as is the case with industrial buyers, direct sale may be the most preferred choice. what kind of FACTORS AFFECTING THE CHOICE OF DISTRIBUTION CHANNEL is used?

most business firms prefer not to create

their own distribution channel and concentrate on manufacturing.

select all the main objective of promotion is to seek buyers’ attention towards the product with a view

A firm uses different tools for its promotional activities which are stated below except for?

It is a paid form of non-personal communication through different media about a product, idea, a service or an organization by an identified sponsor.

It is

published or broadcasted without charging any money from the firm.

It is a direct presentation to

consumers or prospective purchasers of the product.It is

published or broadcasted without charging any money from the firm.

The tool includes competitions, games, gifts, trade shows,

discounts, and so on.

This is perhaps especially true of customer-facing staff, whose communication and

behavior will greatly impact the audience’s perception of the brand.

This includes anybody

directly or indirectly involved in the product or service.

Companies will take time to hire people with skills and

experience in the field in which they work.

If those people fail, the company will

not be able to create a substantial customer base for the profitability of their business.

Customers are always keen to be assured of being

able to talk to people who are ready and able to help with problems or concerns about the products they have purchased or services they have used.

The ------ involved in a product’s delivery will significantly affect the customer’s experience, level of satisfaction, and lifetime value to your business.

In order to reinforce the product’s and the seller’s credibility, these components should exhibit the qualities customers expect of them, based on up-todate industry standards.

In a nutshell, ------- is all about ensuring every component involved with the product adheres to the same brand values as the product itself.

All are stated in Brand Equity except for?

Select all stated sentences for Brand Equity

Competitive Advantages of Brand Equity

:It Reduces marketing costs and expenses

It reduces harm to company reputation if the brand fails due to its

establish reputation.

Provides an opportunity to develop loyal and profitable group of buyers

What do power brands have that others don’t?

Brand managers companies need:

IT IS CONSISTS OF SHAPE, COLOR, SIZE, MODELS, PRICE, FEATURES, BENEFIT

IT IS CONSISTS OF Company name

● Brand name

● Slogan and its underlying associations Perceived quality

● Brand awareness

● Customer base

● Trademarks and patents

● Channel relationships

● Customer loyalty

● Customer confidence

● Competitive advantage

IT IS CONSISTS OF

Customer confidence

IT IS CONSISTS OF

COLOR

Kotler made all the distribution of channels

Product can be broadly classified based on

(1) use,

(2) durability, and

(3) tangibility.

According to ------- “Marketing Mix is the set of controllable variables that the firm

can use to

influence the buyer’s response”.