Marketing is used to find out if there is a demand for a product.

Once it has been determined that there is a demand for a product, there is no need to decide how and where customers will buy their goods and services.

Brainstorming occurs when workers get together to socialize.

To evaluate customer acceptance, once a product is introduced, marketers track customers and their responses to it.

To market a product successfully, a company has to

In order to decide how and what to sell, companies need to know

The function of marketing that involves decisions about how much to charge for products and services is called

Distribution includes all of the following except

Some people support the inclusion in the marketing mix of a fifth “p,” which stands for

Improving upon a product that is already on the market is part of the marketing function called

Advertising is part of the marketing function called

Selecting the right channel of distribution is part of the marketing mix strategy called

Market researchers commonly ask shoppers to

Demographics do not include

When a company focuses its market research and marketing mix strategies on the people most likely to buy its goods and services, the company is

Once the idea for a product is generated,

A prototype is

The goal of test-marketing a product is to

The last step of product development is

A pathway to direct products to consumers

One or more intermediaries between a producer and a consumer

The sale of goods or services by a producer directly to a consumer

Gathering and analysis of information on the size, location, and makeup of a market

The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are

The division of a market for a product into groups of customers who have the same needs and traits

The act of a company focusing on the people most likely to buy its goods and services

To offer a product in a limited market for a limited time

Facts about the population

The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service

What does S stand for in SWOT?

What does W in SWOT stand for?

What does O in SWOT stand for?

What does T in SWOT stand for?

Positive and controllable factors that contribute to the success of parks

Negative factors that are beyond the control of the Parks Management.

Positive factors that are not within the control of the business.

Internal resources such as skilled, knowledgeable staff.

Things your company lacks.

Things your competitor does better than you.

Resource limitations.

The information in the SWOT must be?

Negative press/media coverage.

You conduct a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.

By identifying areas under the weaknesses section, how does this help you develop?

Negative factors that are beyond the control of the business.

Positive and controllable factors that contribute to the business’ success.

New and popular products are being introduced in the market from other competitors.

The business space has a limited capacity to entertain many customers at the same time.

The small nature of the business enables it to provide excellent customer care because the small amount of work allows its staff to devote more time to customers.