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CXO 13 WEEK 18 PART II

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

___ is considered to be a lucky symbol in Vietnam

a)

tortoise

b)

black cat

c)

yellow flowers

d)

dragon locket

2.

What is an institutional investor?

a)

an entity that are considered to have the financial sophistication to not need the SEC's protection

b)

an individual / non-professional investor who buys & sells securities through brokerage firms / savings accounts like 401(k)s.

c)

a company / organization that invest money on behalf of other people

3.

below is example of institutional investor players:

a)

banks

b)

private pension funds

c)

endowments

d)

all of the above

4.

Institutional investors have the advantage of professional research,

traders, & portfolio managers guiding their

a)

planning

b)

decisions

c)

systems

d)

coordinate

5.

institutional investors are generally considered to be more proficient at investing due to the assumed professional nature of operations & greater access to companies because of size

a)

true

b)

false

6.

Pension funds are the ___ part of the institutional investment community

a)

riskiest

b)

smallest

c)

largest

7.

How do savings institutions works?

a)

created by companies dedicated to a specific public purposes

b)

take in deposits from customers & then make loans to others, (mortgages, lines of credit & business loans)

c)

provide professional services to banks & individuals looking to invest their funds

8.

Bait & Hook Business Model: What are marketing funnels?

a)

a visual representation of the steps a visitor takes from first finding out about a brand until they convert

b)

deals with the leads generated from the marketing funnel & trying to entice them to buy as often as possible.

c)

is a detailed outline of every step a lead takes to become a paying customer

9.

Bait & Hook Business Model

what is X?

a)

reconsideration

b)

selectivity

c)

conductivity

d)

conversion

10.

Bait & Hook Business Model: What is "hook"?

a)

products sold at low price/zero margin, the focus on value, added push is important

b)

a punching technique usually aimed at the jaw & sometimes used for body shots

c)

law of elasticity discovered by the English scientist Robert Hooke in 1660

d)

when customers keep buying the product, purchase refills for it