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WorksheetsIQ#2 PM MODULE 2
Total questions: 10
Worksheet time: 4mins
ANOTHER MAJOR FUNCTION OF MARKETING ASIDE FROM ACQUIRING AND DEVELOPING CUSTOMERS.
CREATING SERVICE
CREATING EXPECTATION
CREATING VALUE
CREATING AWARENESS
THIS STRATEGY IS OFTEN USE BY COMPANIES THAT RELY ON QUICK DELIVERY OF PRODUCTS AND SERVICES
OVERPROMISE AND UNDERDELIVER
UNDERPROMISE AND OVERDELIVER
OVERPROMISE AND OVERDELIVER
UNDERPROMISE AND UNDERDELIVER
TO DETERMINE CUSTOMER EXPECTATIONS, COMPANIES ARE CONDUCTING ___________
MARKET RESEARCH
SURVEY
RESEARCH
INTERVIEW
IRRESPONSIVENESS IS ONE OF THE MAIN ASPECTS OR FACTORS THAT CUSTOMERS EXPECT FROM COMPANIES.
TRUE
FALSE
IT REFERS TO OVERDEVELOPED AND SATURATED MARKETS.
BLUE OCEANS
GREEN OCEANS
YELLOW OCEANS
RED OCEANS
WHEN EMPLOYEES ARE HAPPY AND SATISFIED, THEY CAN PROVIDE GOOD SERVICES TO CUSTOMERS.
TRUE
FALSE
__________ FOCUSES ON VALUE-CREATING PROCESSES AND IT INVOLVES DEVELOPING PERSONAL AND ONGOING TIES BETWEEN THE COMPANY AND CUSTOMERS
TRANSACTION-BASED MARKETING
RELATIONSHIP MARKETING
TRADITIONAL MARKETING
SOCIETAL MARKETING
THESE TYPE OF CUSTOMERS ARE NOT ONLY LOYAL TO THE PRODUCT/SERVICE BUT ALSO SPREAD POSITIVE WORD OF MOUTH ABOUT THE PRODUCT/SERVICE THAT CAN HELP THE COMPANY TO HAVE FREE ADVERTISEMENTS FOR THEIR OFFERINGS.
NEW CUSTOMERS
REGULAR CUSTOMERS
LOYAL SUPPORTERS
ADVOCATES
_________ IS DETERMINED BY CALCULATING THE PROFIT GAINED FROM EACH CUSTOMER WITHIN A SPECIFIC TIME PERIOD.
CUSTOMER VALUE
CUSTOMER EQUITY
CUSTOMER LIFETIME VALUE
CUSTOMER LIFE
ALL ACTIVITIES RELATED TO CUSTOMER SERVICE IS NOT PART OF MARKETING.
TRUE
FALSE
