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S3 Business - Marketing

Total questions: 20

Worksheet time: 12mins

Name
Class
Date
1.

True or False?

Marketing involves encouraging people to buy a product or service.

a)

True

b)

False

2.

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

a)

True

b)

False

3.

True or False?

Sponsoring sports events is an example of marketing.

a)

True

b)

False

4.

..................... are people who have a big social media following.

a)

Borrowers

b)

Investors

c)

Influencers

d)

Bankers

5.

A ...................... is a special saying made from a few words that helps identify the company or brand.

a)

logo

b)

coupon

c)

banner

d)

slogan

6.

When someone famous uses their own image to help promote a particular product, it is called ........... .

a)

billboard

b)

endorsement

c)

placement

d)

spread

7.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
8.
What is a disadvantage of Television advertising?
a)
It reaches a wide audience
b)
You can differentiate different target markets
c)
It is expensive
9.
Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...
a)
promotional mix
b)
telemarketing
c)
personal selling
d)
sales promotion
10.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion  
d)
Sales strategy
11.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
a)
presentation
b)
product
c)
place
d)
promotion
12.
What does target market mean?
a)
the market that your product is in
b)
the consumers you want to buy your product
c)
those consumers who haven't bought your product
d)
the markets overseas
13.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
14.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
15.

Price refers to _________.

a)

where the product will be sold

b)

How much people will to pay for the product

c)

how the business tells people about the product

16.

Marketing mix refers to ______________.

a)

The activities that help a business to market a product.

b)

the cost of product

c)

The activities that help a business to make profit.

17.

Why do businesses use market research?

a)

To identify customer needs

b)

To sell goods and services

c)

To advertise

18.

What does desk research involve?

a)

Gathering new data

b)

Gathering existing data

c)

Conducting surveys

19.
This is a small number of people who are brought together to discuss elements of a specific issue or problem.
a)
Focus Group
b)
Observation
c)
Survey
d)
Test Market
20.
Which is the odd one out?
a)
Newspaper
b)
Magazines
c)
Books
d)
Questionnaires