a marketing technique of creating and distributing valuable, relevant. and consistent content to attract and acquire a target audience

happens when the desired outcome of a marketing message is achieved

a marketing technique which involves promotion of a product targeted to the customers of a related product

determined by or dependent on the collection or analysis of data

a specific part of the population, especially identified by average age, income, education. etc.

also known as an internet bubble; refers to the period of time between 1995 and 2002 - during this period, may Internet-based companies, commonly referred to as dot-coms, were founded; many of these companies failed

content that is continually relevant and not dated; and that helps drive new traffic to a destination

a social media management tool that allows users to schedule and post updates to pages or profiles on social media platforms

a marketing strategy that focuses on attracting customers via company-created Internet content

a person with a strong influence in his or her particular field of expertise

business metric used to evaluate the success of an organization, employee, etc., to track and analyze factors crucial to the success of an organization

a marketing method that is considered to be indirect; a brand sends a message to a large audience rather than to an individual

also known as personalized marketing; it is a strategy that relies on getting to know the customers and their individual choices and then tailoring marketing plans toward each customer based on those choices

refers to content and / or interactions used to grow and / or engage with a social media community made through efforts other than paid means

form of marketing that tries to reach consumers through general media advertising as well as through in-person contact

web-based technology that enables the development, deployment, and management of social media solutions and services

efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect on the brand’s actions

analytics metric that refers to the number of users who have come across particular content on social platforms

performance indicator that measures the amount gained from an investment relative to the investment’s cost

a computer program that searches databases and internet sites for the documents containing keywords specified by a user

the practice of increasing the quantity and quality of traffic to a website through organic search engine results

a regular examination of your business’ social media activity