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WorksheetsDigital Marketing
Total questions: 121
Worksheet time: 1hrs 1mins
Email marketing is....
Highly targeted and customisable
Expensive
Difficult to set up, test and track
None of the others
What is an advantage of Email Marketing?
It does not take much for email to be marked as spam
Many consumers are email fatigued
It's highly measurable, and databases can be easily segmented.
When the list of subscribers is too large, it's difficult to customize
In email marketing, what is "hard bounce"?
Deflection, event where an object collides against a plane surface, in a hard way.
Failed delivery of email due to an undeviating
reason like a non-existent address
ailed delivery of email due to a deviating reason like an
overloaded inbox
2000 film starring Gwyneth Paltrow and Ben Affleck
In email marketing, what is "soft bounce"?
Deflection, event where an object collides against a plane surface in a soft way.
Failed delivery of email due to an undeviating
reason like a non-existent address.
Failed delivery of email due to a deviating reason like an overloaded inbox.
2000 film starring Gwyneth Paltrow and Ben Affleck.
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
Goods
Services
Marketing
Tangible
Digital marketing is often referred to as___________.
online marketing
internet marketing
web marketing
All of the above
the customer review of a product on an E-Commerce website.
Awareness about the brand
Awareness about the product
Experience the product
Both a&c
The simulation of human intelligence processes by machines
Computer Intelligence
Artificial Intelligence
Content Marketing
Marketing Intelligence
*E-mails and wireless marketing also fall into the category of e-marketing.
TRUE
FALSE
E marketing is Cheaper than Traditional Marketing
False
True
Disadvandage of E marketnig
Risky
Expensive
Technology Dependent
Interactive
Advantages of E marketeing (2 answers)
Cost-Efficient
Less Risky
Worldwide Competition
Privacy & Security Issues
Video Marketing is the Best Practice for SEO?
True
False
Internet article marketing is used to promote the authors' expertise of their market, products or services online via email and social media
True
False
___________is the process of promoting some products of certain brands and earning your commission out of every sale.
Email Marketing
Article Marketing
Blog Marketing
Affiliate Marketing
______ is the process of reaching your home business' target market through the use of a blog.
Blog Marketing
Social Marketing
Email Marketing
Video Marketing
Social media is a great source of directly communicating with your customers to increase your product awareness.
True
False
Methods of E Marketing
Social Media
Blogging
All the above
Maintenance Cost is a disadvantage of E-marketing
True
False
Digital marketing is often referred to as___________.
online marketing
internet marketing
web marketing
. All of the above
Which of the following is not a traditional forms of digital marketing?
radio
TV
billboard
All of the above
Digital marketing includes_____________.
voice broadcast
podcasting
RSA
Both A and B
A website`s front - or home page should include_____________
A lengthy description of the organization
Logos depicting awards the site`s designers have received
Links to other websites
None of the above
How many main pillars of digital marketing?
4
3
2
5
Which one of the following statements is true?
LinkedIn works best for B2B organizations
Pinterest is great for driving traffic to your product catalog on your website
Facebook is excellent for businesses that operate in the consumer market
All of the above
Considering non-personal communication channels, magazines, direct mail and newspapers are considered as
online media
print media
broadcast media
display media
the customer review of a product on an E-Commerce website.
Awareness about the brand
Awareness about the product
Experience the product
Both a&c
Which design approaches help in building sites that are optimized for various screen sizes?
Mobile optimized design
Responsive web design
Progressive enhancement
Adaptive web design
Site designing for mobile is very similar to the web.
True
False
May be
May not
The process in which the need and wants of the people are identified and accordingly products and services are created is called
Selling Concept
Marketing Concept
Production Concept
All options are correct
Which segment do eBay.com, Amazon.com belong to?
B2B
B2C
C2C
C2B
The picture showed here is of ...
Traditional Market
Organized Market
Online Market
All Options are Correct
Which of the following SWOT elements are internal factors for a business?
Strengths and Weaknesses
Opportunities and Threats
Strengths and Opportunities
Weaknesses and Threats
Marketing is a process which aims at ________
Production
Profit-making.
The satisfaction of customer needs
Selling products
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
CPM is the acronym for?
Clicks Per Mile
Clicks Per Minute
Ensuring a website appears high on the list of results returned by a search engine
Web analyzing
Search Developing
Search Engine Optimisation
Content Managing
Which choice below is NOT a type of content marketing.
Image
MEME
OneNote
Social Media
Option to demote a link is found in
Google Analytics
Google Adwords
Google Tag Manager
Google Webmaster
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
SERP stands for
Search Engine Result Page
Search Engine Result Performance
Search Engine Receiving Page
Search Engine Result Parts
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
What is the objective of SEO?
To ensure that your website be ranked the lowest on the search engine’s listing.
To ensure that your website be ranked the highest on the Instagram listing.
To ensure that your website be ranked the highest on the Facebook listing.
To ensure that your Website be ranked the highest on the search engine’s listing.
Off-page optimization
list of activities carried beyond website to improve crawler activity to improve search result
content optimization
is list of activities on the website to improve search results
site map creation
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
To optimize the web pages by making some changes in HTML code is
Off-page SEO
On-page SEO
Both ( On-page SEO AND Off-page SEO)
None
Search Engine Marketing refers to ...
Search Engine Optimisation
Pay-Per-Click Advertising
Both of the above
None of the above
Businesses can place their ads on which Google network(s)?
Search network
Display network
Both Search and Display networks
Which of these elements describe PPC (pay-per-click) advertising?
(hint: there are more than 1 correct answers)
Controllable
Fast
Durable
Temporary
Slow
I will set my Google Ads bidding strategy based on ...
Budget
Advertising Goals
Types of network
Product types
Select your Google Ads Bidding Strategy:
Sally has been tasked to do a campaign to drive traffic for her company website.
Conversion
Clicks
Impressions
Views/ Interactions
Select your Google Ads Bidding Strategy:
Daniel is marketing a new Air Filter from Germany. He needs to do a leads generation campaign to increase his chances of finding potential customers.
Conversion
Clicks
Impressions
Views/ Interaction
Select your Google Ads Bidding Strategy:
Seeing is Believing. The best way to selling Google Home is to showcase this new technology through video ads.
Conversions
Clicks
Impressions
Views/ Interaction
Select your Google Ad Bidding Strategy:
Cambodia has just opened its mobile phones market to foreign competition. Ben knows that in order to win, he needs his brand to outrank the competition.
Conversion
Clicks
Impressions
Views/ Interaction
Which of the following bidding strategies is suitable for traffic objective Campaigns?
tCPA
Manual CPC
eCPC
Maximize Clicks
Quality Score on Google search is evaluated
Every 48 Hours
On an MTY Level
Every time someone does a search that triggers your ad
None of the Above
Which best describes the "Optimize" ad rotation setting in AdWords?
The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions
The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often
The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page
Which of the following Tool can help in getting quantifiable trends for Search Volume of a Search Term?
Google Trends
Keyword Planner
None
Both
Someone using the Google Russian search domain changes the language to English on the "preferences" page. This user may see ads targeted to:
English speakers in the United States
Russian speakers in English Speaking countries
English speakers in Russia
Russian speakers in the Russia
Which potential factor does Google use to calculate a search campaigns recommended daily budget?
Impressions
Conversions
Transactions
Clicks
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities
Budget, competition, and user thought processes
Location, calls-to-action, and user conversion costs
Targeting, auctions, and campaign cost-per-click
Keyword Planner can help you build a new Search Network campaign by
organizing potential placements into ad groups
suggesting landing pages for your ads
multiplying keyword lists together
creating new ads based on your keywords
You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?
Pause your clients' campaigns and recreate them in your manager acccount
Use your clients' sign-in information to access and manage the accounts
Link the client accounts to your My Client Center (MCC) manager account
Consolidate the 3 accounts into a new AdWords account you create
Which of the following can be imported from Google Analytics to Google Ads:
Remarketing Audience
Location Level Targetings
Goals
Remarketing Audience & Location Level Targettings
Remarketing Audience & Goals
Data Feeds for DRM Campaigns, DSA Urls etc is uploaded in:
Business Data
Shared Library
Bulk Action > Uploads
Scripts
Default Attribution Model for Google Ads is:
30 Day Last Non-Direct Click
60 Day Last Non-Direct Click
30 Day First Non-Direct Click
60 Day Data Driven
Which feature of Google ads can help in tracking offline conversions:
Linking with Google Analytics
Auto-Tagging
Data-Tagging
Not Possible
How many time buckets can be made while implementing ad scheduling on Adwords?
6
4
8
10
Which bidding strategy should be implemented if client wants maximum visibility on a certain set of keywords?
eCPC
TCPA
Target Search Impr Share
None of the above
What term is assigned to the concept of measuring your profit that you’ve made from advertising compared to how much you’ve spent on that advertising?
ROI
Sunk costs
CTR
CPM
You have created four different ads for a client. The client is pleased, but wants to know how Google AdWords selects which sponsored links ad to display. How does Google AdWords chooses the ad to display?
The AdWords system shows each ad once before rotating to the next ad.
The manager of the ad must determine the order and frequency of the ad to be displayed.
The AdWords system automatically rotates among the different ad variations and shows the better-performing variation more.
The AdWords system shows each ad for 100 impressions and then rotates to the next ad.
Your client wants to use Google AdWords’ ability to display ads in videos. How can you create a video ad for your customer?
You’ll need a video editing program, like QuickTime Pro, to edit and create video ads.
You’ll insert the text into an ad template that Google AdWords will insert into the video ad.
Your video can be created in any program, but the output must be compatible with YouTube.
You must use the Display Ad Builder to create a video ad.
Beth has created a Google AdWords account for her company but she is no longer interested in managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth’s account?
The SEO firm will need to link Beth’s account to their account.
The SEO firm will need to acquire Beth’s account through the My Client Center program.
The SEO firm will need to create a new Google AdWords account in the My Client Center program.
The SEO firm will need Beth’s account login information to login and manage the account as Beth
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
Impressions
Click through rate (CTR)
Campaign Type
Cost per click
CPE stands for (a)
You can make changes to location and language targeting at?
Ad Group Level
Account level
Campaign level
Only if you choose display network
Using Duplicate Keywords across different ad group and campaigns is recommended by Google?
True
False
A person sitting in India searches on "Google.com.au" (Australian google domain). Will see ads targeted to ?
Australia
Ads from all over the world
India
None of these
Google has a network of websites in various industries and with an array of audiences that opt in to display Google Ads, known as the
(a)
For a branding campaign which of these metrics is especially important?
Click Through Rate (CTR)
Average Cost Per Click (Avg CPC)
Sitelink Extensions
Impressions
Tony performs a Google search from his desktop computer using query "New York flats on rent" . He will be shown ads ?
targeted to his actual location only
based on his google history
none of these
targeted to New York city irrespective of his actual location because city name was used in the search phrase / query
Google Search Network shows your ad when someone searches for terms that are similar to you:
Placement
Website
Ad text
Keywords
If you have a small business which provides services to particular area of the city then which type of location targeting you should prefer?
Proximity Targeting or "Targeting a Radius"
State level location targeting
City level location targeting
Country level location targeting
How many locations you can target in a campaign ?
any number of locations by making combination countries, territories, regions, cities.
1
100
1000
In order to better serve or attract customers who are using mobile devices, it's important to:
Include your mobile number as your display URL
Send users to the most attractive page of your website
Send users to a mobile-friendly landing page
Send users to a page full of Attractive Images & Videos
What is a Query?
it is a question with one answer
it isa sentence with minimum 3 words
a word or phrase that a user writes into the search engine
none of these
Conversion rate indicates how often a click has led to a conversion?
True
False
What is an example of content?
Username
Number of followers
Profile photo
Privacy settings
Most social media platforms make money by:
Charging people to sign up
Charging users in exchange for more followers
Selling products to users
Selling space to advertisers
What's one main difference between social media and traditional media, such as television?
There aren't any ads in traditional media
Social media's content is created by its users
Traditional media doesn't have content
Social media reaches fewer people than traditional media
How do social media platforms target users with ads?
Ads are placed on the most prominent parts of your screen
Content you post is matched to ads you are interested in
The more money you spend in online stores, the more ads you see
Real life ads are posted
Which of these is valuable data for a social media platform to share with companies?
The photos and comments you post
Any users the platforms suggests you follow
The ads that appear in your feed
Your password
What might motivate people to post on social media sites?
The more you post, the more content you're allowed to see
The more you post, the fewer ads you see
Posts get feedback, which people naturally crave
Posting a lot discourages the attention of trolls
A curated or created identity is likely to be
Accurate
Misleading
Unflattering
Daring
Posting which of the following is most likely an example of oversharing?
A review of a movie you just saw
A links to news articles
A picture of your report card
A selfie from your birthday party
What is true about a post after you delete it?
It can still appear in other people's feeds.
It gets automatically saved in a screenshot.
It appears in your feed, but no one else's.
It's erased from the Internet.
Privacy settings allow you to control _____ your posts.
Who can comment on
The ads you see
Demand for
Who can see
What is Facebook ads?
It is an ad that are targetting users based on their location, demographic, and profile information.
It is an ad management tool to make, edit and analyze paid promotional Facebook campaigns.
all of the above
It is an ad tools to promote your website in search engine
What are the things that you have to remember when creating ads?
Plan your campaign
Plan your advertising content
all of the above
Define your targeting persona
Which is the best Facebook Ad Campaign Objectives if you want to drive sales?
Brand Awareness
Traffic
Engagement
Conversion
Which part of the Facebook Ads cannot be changed once you run it?
Campaign
Adset
Ads
All of them
Which is the best Facebook Ad Campaign Objectives if you want to drive visitors to your website?
Brand Awareness
Traffic
Engagement
Catalogue Sales
Ad set level in Facebook ads is only for setting budget and schedule for each of your ad set.
true
false
Please select the right sequence of Facebook Ads funnel target audience?
Cold - Hot - Warm
Hot - Warm - Cold
Cold - Warm - Hot
None of above
What is the Cold target audience definition?
User who have never been on your website and socmed
Website visitors who have started the booking process but yet completed booking
Creating brand awareness by driving traffic to website
User who engaged with your socmed and visited the website
Facebook pixels allow you to?
Personalized your offers
Remarket website visitor
Reach people similar to your customers
Reach potentials customers
Facebook is said to target ads based on ___________.
intent
interests
integrity
intuition
What is Social Media Advertising?
Advertisements served to users on social media platforms.
Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform.
all of the above
A sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos, articles and landing pages that will do the selling for you.
true
false
What are the things that you have to remember when creating ads?
Plan your campaign
Plan your advertising content
all of the above
What is Facebook ads?
It is an ad that are targetting users based on their location, demographic, and profile information.
It is an ad management tool to make, edit and analyze paid promotional Facebook campaigns.
all of the above
When you are planning a campaign you have to know?
What advertising format you will use
What is your measurement to know that you are successful
What captions are you going to use
When you are planning your ads content, you have to know?
What do you want to promote
Who is your target market
What images or video are you going to use
Campaign level in Facebook ads corresponds to a single advertising objective, like driving website traffic.
true
false
Ad set level in Facebook ads is only for setting budget and schedule for each of your ad set.
true
false
Ad level in Facebook ads only include single ad.
true
false
What is Facebook Ads Manager?
It is where you can monitor ads campaigns across multiple advertising platforms owned by Facebook, including Instagram ads.
It is an ad management tool to make, edit and analyze paid promotional Facebook campaigns.
all of the above
