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WorksheetsSEM II - Unit 1 & Obj 2.01 Review Part III
Total questions: 11
Worksheet time: 6mins
The NHL, the NFL, and the CFL are becoming more interested in investing in the development of recreational sports for youths in order to
appeal to low-income individuals.
encourage sedentary lifestyles.
comply with local regulations.
attract more fans.
One reason that seat licenses and premium seating are growing trends in sport/event marketing is because these practices are
sales policies.
pricing strategies.
advertising methods.
revenue sources.
Which of the following is useful marketing information that a business might obtain by analyzing a customer database:
Expense involved in developing a customer database
Average customer is married, owns home, earns $50,000 a year
Federal identification numbers for current and past customers
Total sales for each month of the previous year
Businesses often collect marketing information from customers in order to learn which products
earn the highest profits.
meet specific design standards.
sell best in certain locations.
qualify for vendor discounts.
When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider the country's
profit margins.
trade restrictions.
cost of goods.
selling motives.
When professional athletes negotiate salaries, playing conditions, and contract terms as a single unit, their union is engaging in
competitive advantage.
labor resistance.
free agency.
collective bargaining.
Which law makes restraining free trade and competition illegal?
The Sherman Antitrust Act
The Lanham Act
The National Labor Relations Act
The Sports Broadcasting Act of 1961
When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n)
antitrust violation.
blackout.
injunction.
right of publicity.
The National Hockey Association has just drafted Ty Hartman. Ty hires Amanda Bingham to help him make sound business decisions, and to negotiate endorsement contracts with well-known companies. Amanda is Ty's
sponsor.
agent.
mentor.
publicist.
Which of the following is an activity that agents perform on behalf of the athletes they represent:
Team contract negotiations only
Hall of fame endorsements
Various contract negotiations
Team valuation services
To create or maintain a certain image, companies sponsor sport/event organizations that display characteristics they want consumers to associate with their products. This is one way of enhancing
relationship marketing.
sales and sampling opportunities.
exclusivity.
public relations.
