An Important component of supply chain management that Involves locations and methods use to make products and services available to customers.

The routes that products and services take from the time they are produced to the time they are consumed.

The Manufacturer can sell large quantities to wholesaler, also called a distributor, who will then store and sell smaller quantities to many retailers.

Type of Business wherein the manufacturer don’t sell directly to customers. Instead, they make their products and then sell the products to other businesses such as retailers.

It is the original, creative work of an artist or inventor and may include such things as songs, novels, artistic design, and inventions.

Choices when transporting goods are airplane, pipeline, railroad, ship, truck, or a combinations of methods.

Efficient storage allows channel members to balance supply and demand of products. However, this add to the cost of the products and also add a risk that product may be damaged or stolen while stored.

Includes not only transportation but also storage and handling of products and packaging within a channel of distribution.

Designed to protect the product from the time it is produced until it consumed.

Any type of of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue most of the time persuasive in nature.

Form of marketing and advertising that uses the Internet to deliver promotional marketing messages to consumers.

Usually come in the form of commercials or infomercials. Commercials are usually less than a minute in length and run during breaks of its program.

Fliers, catalogs, letters, and other correspondence sent to target customers through mail.

This form of advertisement is good for small businesses. One advantage is that you can be more certain that you are reaching your target. Example: podcasts

It is placed on modes of public transportation or in public transportation area.

Done outdoors that publicizes your business product or services.

Example: Billboards & Signs

A non paid form of communication that calls attention to your business through media coverage.

Act of establishing a favorable relationship with customers and the general public.

Business do this simple way to keep its name visible and in the forefront of people’s mind.

This is the way a business makes money, so a salesperson plays a very important role.

Direct communication between a prospective buyer and a sales representative in which the sales representative attempt to influence the prospective buyer in a purchase situation.

Physical characteristics or capabilities of a product or service.

Items offered in addition to the product to make it more attractive to the target market.

Example: Guarantees, warranties and free technical support

Based on the logical reasoning of the customers. Customers evaluate their options and make a purchase only after a careful thought.

Based on the desire to have a specific product or service. Feelings, beliefs and attitudes can influence buying decisions.

Steps when making a decision to purchase a product or service are:

1. Define the problem

2. Gather information

3. Identify various solution

4. Evaluate alternative and select the best option

5. Take action

6. Evaluate the action

The act of offering an incentive to customers in order to increase sales.

Example: free samples, rebates, coupons, special events, gift certificates, and frequency - buyer rewards.

Using the phone to market your product or service.

Involves the use of visual media to promote, sell, and distribute a product or service to a targeted audience. This helps a company build a brand or an identity in the mind of

consumer