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Worksheets10 Entrepreneurship
Total questions: 12
Worksheet time: 6mins
Define a brand:
A brand is how others perceive your business.
A set of actions you take to build your brand
A brand is a product.
A logo or tagline that represents the brand.
True or False?
Marketing involves encouraging people to buy a product or service.
True
False
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
A marketing .............. refers to a business's overall plan for reaching prospective consumers.
price
promotion
strategy
place
The act of buying of the same brand over and over again is known as ...
prospective buyer
advertising campaign
company image
buying habit
A ...................... is a special saying made from a few words that helps identify the company or brand.
logo
coupon
banner
slogan
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
Advertisement
Marketing
Marketing Plan
Marketing Strategy
Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
Marketing Plan
Market Research
Marketing Strategy
Product Testing
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
Brand Awareness and Reach is?
Keeping how effective your marketing campaigns really are.
Measuring customer satisfaction to increase customer retention.
Surveys that ask customers to choose between different products with unique features and price points.
What are you as a marketing team create.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
