Multiple Choice. 2. __________is the determination of the basic long-term goals of the enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals. (Chandler, 1962)

Multiple Choice 3. _____________identifying both supply and demand analysis for market segmentation.

Multiple Choice 4. It refers to electronic trade that takes place from companies.

Multiple Choice 5. It is dividing the market into similar characteristics

Multiple Choice 6. The product features that give you a competitive edge over others.

Multiple Choice 7. A channel that provide the product directly to consumer.

Multiple Choice 8. _________________is a model by which an organization sustains itself in the long term using information technology, which includes its value proposition for its partners and customers as well as its revenue streams.

Multiple Choice 9. _________________ensures technical access to the internet.

Multiple Choice 10. _________is the deployment of enterprise resources to capitalize on the technologies for reaching specified objectives that ultimately improve performance and create sustainable competitive advantage.

Multiple Choice 11. It is the design of a marketing strategy that capitalizes on the organization’s electronic or information technology capabilities to reach specified objectives

Multiple Choice 12. ____________server logs record the user’s IP (Internet Protocol) address, which browser the visitor is using, his or her location be arriving at the company site, the time of the day, and every user clicks through the site

Multiple Choice 13. __________analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry

Multiple Choice 14. It is a framework that attempts to analyze the level of competitiveness in the business industry and the level of attractiveness and profitability

Multiple Choice 15. IT is the process of executing marketing strategy by creating specific action that will ensure the marketing objectives be achieved.

Multiple Choice 16. A map that shows the brand image of the product as perceived by the customer based on its positioning strategy.

Multiple Choice 17. _________is a managerial developing and maintaining a viable fit between organization’s objective, skills and resources and it’s changing market opportunities (Kotler and Keller, 2008).

Multiple Choice 18. Refers to the model where consumers make trade among themselves.

Multiple Choice 19. Customer Characteristics based on gender, age and income.

Multiple Choice 20. It is a form of business transaction where seller can sell their product through wireless mobile device.

Logical Multiple Choice 21. Which of the following is not included in 5C model in E-commerce

Logical Multiple Choice 22. which of the following are the unique features of E-Commerce technology. Choose as many as you think are correct.

Logical Multiple Choice 23. Which of the following are the disadvantages of E-commerce. Choose as many as you think are correct.

Logical Multiple Choice 24. Which of the following are Business Net Types. Choose as many as you think are correct.

Logical Multiple Choice 25. Which of the following are not characteristics application of Web

Logical Multiple Choice 26. Which of the following are not included in Pestel analysis

Logical Multiple Choice 27. Which of the following are part of Porter's Five Forces. Choose as many as you think are correct.

Logical Multiple Choice 28. Which of the following internal stakeholders. Choose as many as you think are correct.

Logical Multiple Choice 29. Which of the following are not part of the primary sales process in E-commerce.

Logical Multiple Choice 30. Which of the following is not part of the secondary sales process in E-commerce.

Logical Multiple Choice 31. Which of the following are part of the objectives in E-marketing plan.

Logical Multiple Choice 32. Which of the following is not part of the performance metrics of a balance score card.

Logical Multiple Choice 33. Which of the following are the external stakeholder. Choose as many as you think are correct.

True or False. 34 E-commerce is limited only in buying and selling online.

True or False 35. Internet infrastructures enables large scale sharing computational resources thus leading to the implementation of a decade old idea of utility computing.

True or False. 36. Data theft and Identity theft are some of the security issue of E-commerce.

Market place is an online store or a platform where both buyer and seller can participate.

True or False 38. Doing an E-commerce business isn't just about putting and selling your products on the internet, you need to know and understand certain ways and strategies to "SELL".

True or False 39. The difference between SWOT and TOWS lies in the outcomes they create. While SWOT analysis is a great way to identify the current situation business, TOWS is used primarily for strategy creation.

True or False 40. In Mintzberg’s Concept of Emergent Strategy "emergent strategy" is a set of actions that were realized but were not expressly intended or part of the original planning of strategy.