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WorksheetsCONSUMER MARKET AND CONSUMER BUYER BEHAVIOR
Total questions: 55
Worksheet time: 29mins
Individuals and households that buy or acquire goods and services for personal consumption make up the ________.
consumer market
market offering
market mix
subculture
Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.
what consumers buy
how and how much they buy
why they buy
when they buy
where they buy
Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?
product
packaging
price
promotion
place
In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?
economic
technological
social
political
cultural
Which of the following statements is TRUE of cultural factors that influence consumer behavior?
Cultural influences on buying behavior are identical across countries.
Social classes show distinct product and brand preferences in areas such as clothing and travel.
Subcultures include nationalities and racial groups, but exclude religions.
Subcultures are groups within which each individual has a unique and distinct value system.
Hispanic Americans and African Americans are examples of racially segregated groups and not subcultures.
Which of the following statements is TRUE of social classes?
Social classes are society's temporary divisions.
Members of a social class have unique and distinct values, interests, and behaviors.
People within a social class tend to exhibit similar buying behavior.
Income is the single factor that determines social class.
Social classes universally exhibit identical product and brand preferences.
Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________.
surrogate consumer
lagging adopter
opinion leader
brand personality
social networker
Marketing stimuli include which of the following?
economic stimuli
price stimuli
technological stimuli
social stimuli
cultural stimuli
Subcultures include nationalities, religions, geographic regions, and ________.
genders
ages
professions
racial groups
income levels
Family is one of the ________ factors that influence consumer behavior.
regional
social
personal
psychological
business
Business buyers usually face more complex buying decisions than do consumer buyers
TRUE
FALSE
Individuals and households that buy or acquire goods and services for personal consumption make up the _____.
consumer market
market offering
marketing mix
social class
The buying behaviour of final consumers: individuals and households who buy goods and services for personal consumption.
Consumer market
Consumer buyer behaviour
Need Recognition
Competitor
Any individual who purchases goods and services from the market for his/her end-use is called a..................
Customer
Purchaser
Consumer
All these
Individuals and households that buy or acquire goods and services for personal consumption make up the ________.
consumer market
market offering
market mix
subculture
Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.
what consumers buy
how and how much they buy
why they buy
when they buy
where they buy
Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?
product
packaging
price
promotion
place
In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?
economic
technological
social
political
cultural
Which of the following statements is TRUE of cultural factors that influence consumer behavior?
Cultural influences on buying behavior are identical across countries.
Social classes show distinct product and brand preferences in areas such as clothing and travel.
Subcultures include nationalities and racial groups, but exclude religions.
Subcultures are groups within which each individual has a unique and distinct value system.
Hispanic Americans and African Americans are examples of racially segregated groups and not subcultures.
Which of the following statements is TRUE of social classes?
Social classes are society's temporary divisions.
Members of a social class have unique and distinct values, interests, and behaviors.
People within a social class tend to exhibit similar buying behavior.
Income is the single factor that determines social class.
Social classes universally exhibit identical product and brand preferences.
Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________.
surrogate consumer
lagging adopter
opinion leader
brand personality
social networker
Marketing stimuli include which of the following?
economic stimuli
price stimuli
technological stimuli
social stimuli
cultural stimuli
Subcultures include nationalities, religions, geographic regions, and ________.
genders
ages
professions
racial groups
income levels
Family is one of the ________ factors that influence consumer behavior.
regional
social
personal
psychological
business
Business buyers usually face more complex buying decisions than do consumer buyers
TRUE
FALSE
Individuals and households that buy or acquire goods and services for personal consumption make up the _____.
consumer market
market offering
marketing mix
social class
Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is _____.
what consumers buy
how and how much they buy
why they buy
when they buy
According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?
technological stimuli
buyer's decision process
buyer's spending habits
social stimuli
Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as _____.
word-of-mouth marketing
life-style marketing
social networking
total market strategy
Which of the following statements is true of cultural factors that influence consumer behavior?
Cultural influences on buying behavior are identical across countries.
Social classes show distinct product and brand preferences in areas such as clothing and travel.
Subcultures include nationalities and racial groups, but exclude religions.
Subcultures are groups within which each individual has a unique and distinct value system.
_____ is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interests, and opinions.
Personality
Culture
Lifestyle
Social class
A person's buying choices are influenced by four major psychological factors. Which of the following is NOT one of these factors?
motivation
perception
beliefs
association
Maslow's theory is that _____ can be arranged in a hierarchy.
human needs
business needs
marketing stimuli
personal beliefs
Which of the following is NOT part of Maslow's hierarchy of needs?
spiritual needs
physiological needs
safety needs
social needs
_____ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
Motivation
Learning
Perception
Self-actualization
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called _____.
selective distortion
cognitive dissonance
selective attention
cognitive inertia
People tend to interpret new information in a way that will support what they already believe. This is called _____.
selective retention
selective distortion
cognitive dissonance
selective attention
_____ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.
Selective retention
Selective attention
Selective distortion
Cognitive dissonance
When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit _____.
complex buying behavior
consumer capitalism
dissonance-reducing buying behavior
variety-seeking buying behavior
For the past ten years, Ernest and Grace have saved money to go to the Super Bowl should their team, the Chicago Bears, reach the finals of the NFC championship. This is the year, and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they have chosen one that fits their budget. Ernest and Grace are most likely exhibiting _____.
complex buying behavior
habitual buying behavior
dissonance-reducing buying behavior
consumer capitalism
Hannah tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead she does a lot of brand switching. Hannah exhibits _____.
dissonance-reducing buying behavior
complex buying behavior
variety-seeking buying behavior
habitual buying behavior
The buying decision process starts with _____, in which the buyer spots a problem.
need recognition
information search
impulse purchases
alternative evaluation
The relationship between the consumer's expectations and the product's _____ determines whether the buyer is satisfied or dissatisfied with a purchase.
perceived performance
brand personality
consumer market
market share
The _____ is the sum of the ongoing experiences consumers have with a brand that affect their buying behavior, engagement, and brand advocacy over time.
customer engagement
consumer delight
customer journey
customer behavior
Matthew loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others. Matthew most likely belongs to the _____ adopter group.
late mainstream
early mainstream
innovator
early adopters
The buying behaviour of final consumers: individuals and households who buy goods and services for personal consumption.
Consumer market
Consumer buyer behaviour
Need Recognition
Competitor
The third process in THE BUYER DECISION PROCESS is ___.
Evaluation of Alternatives
Postpurchase Behavior:
Information Search
Need Recognition:
Need Recognition is ___.
The stage of the buyer decision process, in which the consumer recognizes a problem or need
The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search.
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
Information Search is ___.
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search.
The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.
Evaluation of Alternatives is ___.
The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.
The buyer’s decision about which brand to purchase.
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
Purchase Decision is ___.
The buyer’s decision about which brand to ban.
The buyer’s decision about which brand to research.
The buyer’s decision about which brand to review.
The buyer’s decision about which brand to purchase.
Postpurchase Behavior is ___.
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction.
The stage of the buyer decision process, in which the consumer recognizes a problem or need
Which of the following is NOT a psychological factors that affect consumer behavior?
Motivation
Occupation
Perception
Learning
A motive (or drive) is a need that is sufficiently pressing to direct the person to seek satisfaction.
Motivation
Perception
Learning
Beliefs and attitude
The process by which people select, organize, and interpret information to form a meaningful picture of the world.
Motivation
Perception
Learning
Beliefs and attitudes
