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Service Marketing Chapter 6

Total questions: 19

Worksheet time: 18mins

Name
Class
Date
1.

In a services context, distribution embraces all of the following elements EXCEPT ___________.

a)

product flow

b)

core services flow

c)

negotiation flow

d)

information and promotion flow

2.

Research has shown that younger and higher income customers are more likely to use __________ channels.

a)

single site

b)

Personal

c)

self-service

d)

Impersonal

3.

________ is an example of a service where the customer typically goes to the service organization

a)

House painting

b)

A taxi service

c)

A credit card company

d)

The theatre

4.

Research has shown that customers are more likely to choose a self-service channel if they have _____________.

a)

a high need for personal interaction

b)

lower knowledge about a service

c)

purchased the product before

d)

a preference for convenience

5.

_____ has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment capital that would be otherwise needed.

a)

Multi-site expansion

b)

Company-owned expansion

c)

Franchising

d)

Sub-contracting

6.

Adding an internet channel to an already established physical channel is always a good idea.

a)

True

b)

False

7.

ATMs are one way that banks have been able to extend their hours of operations and number of locations in a cost-effective way.

a)

True

b)

False

8.

Arrange the steps in order in Channel Design Decision.


1. Identifying major channel alternatives

2. Analyzing customer needs

3. Evaluating major alternatives.

4. Setting channel objectives,

a)

2314

b)

2413

c)

1234

d)

1324

9.

Services are distributed directly to customer.

a)

Electronic channels

b)

Franchising

c)

Direct sale

d)

Agents and brokers

10.

This type of distribution encompasses computer, telephone, interactive, multimedia, and television service delivery.

a)

Electronic channels

b)

Franchising

c)

Direct sale

d)

Agents and brokers

11.

Explain the term, channel of distribution.

a)

The action or fact of maintaining or supporting oneself, especially at a minimal level.

b)

A person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale.

c)

A chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer

d)

Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

12.

Support services are an important part of a customer's overall brand experience.

a)

TRUE

b)

FALSE

13.

Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.

a)

TRUE

b)

FALSE

14.

A producer decides to use agents to get his products in the market. The producer is using…

a)

Direct distribution

b)

Channel A Distribution

c)

Intermediaries

d)

No distribution

15.

Which of the following is an example of an intermediary?

a)

(Manufacturer's) Sales Representative

b)

Agent

c)

Consumer

d)

(Producer's) Telemarketer

16.

This is the Channel that goes from Producer to Consumer

a)

Direct

b)

Indirect

c)

Sales Agent

d)

None of the above

17.

Which intermediary in the distribution process follows the wholesaler?

a)

Consumer

b)

Sales Representative

c)

Retailer

d)

Agent

18.

______ and ______ decisions are crucial for service delivery.

a)

Product , place

b)

Place, time

c)

Product, time

d)

Price, talk

19.

Example of multile site that customers come to as service company.

a)

Pizza delivery

b)

Fast food chain

c)

restaurant

d)

broadcast network