WorksheetsService Marketing Chapter 6
Total questions: 19
Worksheet time: 18mins
In a services context, distribution embraces all of the following elements EXCEPT ___________.
product flow
core services flow
negotiation flow
information and promotion flow
Research has shown that younger and higher income customers are more likely to use __________ channels.
single site
Personal
self-service
Impersonal
________ is an example of a service where the customer typically goes to the service organization
House painting
A taxi service
A credit card company
The theatre
Research has shown that customers are more likely to choose a self-service channel if they have _____________.
a high need for personal interaction
lower knowledge about a service
purchased the product before
a preference for convenience
_____ has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment capital that would be otherwise needed.
Multi-site expansion
Company-owned expansion
Franchising
Sub-contracting
Adding an internet channel to an already established physical channel is always a good idea.
True
False
ATMs are one way that banks have been able to extend their hours of operations and number of locations in a cost-effective way.
True
False
Arrange the steps in order in Channel Design Decision.
1. Identifying major channel alternatives
2. Analyzing customer needs
3. Evaluating major alternatives.
4. Setting channel objectives,
2314
2413
1234
1324
Services are distributed directly to customer.
Electronic channels
Franchising
Direct sale
Agents and brokers
This type of distribution encompasses computer, telephone, interactive, multimedia, and television service delivery.
Electronic channels
Franchising
Direct sale
Agents and brokers
Explain the term, channel of distribution.
The action or fact of maintaining or supporting oneself, especially at a minimal level.
A person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale.
A chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.
Support services are an important part of a customer's overall brand experience.
TRUE
FALSE
Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.
TRUE
FALSE
A producer decides to use agents to get his products in the market. The producer is using…
Direct distribution
Channel A Distribution
Intermediaries
No distribution
Which of the following is an example of an intermediary?
(Manufacturer's) Sales Representative
Agent
Consumer
(Producer's) Telemarketer
This is the Channel that goes from Producer to Consumer
Direct
Indirect
Sales Agent
None of the above
Which intermediary in the distribution process follows the wholesaler?
Consumer
Sales Representative
Retailer
Agent
______ and ______ decisions are crucial for service delivery.
Product , place
Place, time
Product, time
Price, talk
Example of multile site that customers come to as service company.
Pizza delivery
Fast food chain
restaurant
broadcast network
