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WorksheetsBPB MODULE 3 IQ#3
Total questions: 10
Worksheet time: 5mins
THE BRAND DON'T NEED TO CHANGE WITH THE TIMES.
TRUE
FALSE
______ OR THE CAKE, REFERS TO FUNCTIONAL BENEFITS AND EXPERTISE.
PERCEIVED VALUE
EMOTIONAL VALUE
RATIONAL VALUE
PERSON'S VALUE
______ OR ICING, REFERS TO PERSONALITY AND IMAGE.
PERCEIVED VALUE
EMOTIONAL VALUE
RATIONAL VALUE
PERSON'S VALUE
IN THIS STEP, YOU NEED TO DEVELOP THE KEY MESSAGES THAT SUPPORT YOUR CAKE.
STEP 1: POSITIONING
STEP 2: MESSAGES
STEP 3: BRAND STRATEGY
STEP 4: ECOSYSTEM
STEP 5: ACTION PLAN
IN THIS STEP, YOU SPECIFY YOUR UNIQUE CAKE OR YOUR RATIONAL VALUE.
STEP 1: POSITIONING
STEP 2: MESSAGES
STEP 3: BRAND STRATEGY
STEP 4: ECOSYSTEM
STEP 5: ACTION PLAN
IN THIS STEP, YOU DEFINE THE INFLUENCER MODEL FOR YOUR BRAND ECOSYSTEM, AND DEVELOP A STRATEGY FOR RELATIONSHIP BUILDING AND MANAGEMENT.
STEP 1: POSITIONING
STEP 2: MESSAGES
STEP 3: BRAND STRATEGY
STEP 4: ECOSYSTEM
STEP 5: ACTION PLAN
IN THIS STEP, YOU WILL BRAND FROM THE INSIDE OUT FOR AN AUTHENTIC, 360-DEGREE BRAND.
STEP 1: POSITIONING
STEP 2: MESSAGES
STEP 3: BRAND STRATEGY
STEP 4: ECOSYSTEM
STEP 5: ACTION PLAN
IN THIS STEP, YOU CREATE AN ACTION PLAN THAT ADDRESSES BRAND IMPROVEMENT AND BRAND COMMUNICATION.
STEP 1: POSITIONING
STEP 2: MESSAGES
STEP 3: BRAND STRATEGY
STEP 4: ECOSYSTEM
STEP 5: ACTION PLAN
POSTING ON SOCIAL MEDIA OR GOING TO MORE NETWORKING EVENTS WITHOUT A CLEAR STRATEGY IS AN EXAMPLE OF "HURRY UP AND WAIT."
TRUE
FALSE
THE BETTER YOU UNDERSTAND YOUR CURRENT BRAND, THE HARDER IT WILL BE TO DEVELOP A STRATEGY TO CHANGE IT FOR THE BETTER.
TRUE
FALSE
