WorksheetsMarketing Review (1)
Total questions: 10
Worksheet time: 3mins
wants for specific products backed by an ability to pay.
Marketing
Needs
Wants
Demand
Example of Owned Media
Website
Television
Social Media
Viral marketing
Can use the internet as a powerful
information and sales channel
New Consumer Capabilities
New Company Capabilities
Example of
Mega brands
Private labels
Generic brands
Global Brand
Major societal forces
Globalization
Social responsibility
Differentiated Good
Technology
Marketing Mix
Four Ps consist of
Product
Packaging
Price
Program
Example of behavioral segmentation
Volume usage
Lifestyle
Gender
Occupation
Education included in ..................... segmentation variables
Behavioral
Geographic
Demographic
Psychographic
Identify and profile distinct groups of buyers who differ in their needs and wants
Marketing
Market segmentation
Market targeting
Market Positioning
Buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
Behavioral segmentation
Demographic segmentation
Customer loyalty
Customer targeting
