You do not need to research all 4 P's in a market research study.

What type of question is this an example of:

What are your thoughts about the new name for the Washington Commanders? (choose one)

I Like It

It is a good name

It is ok

I do not like it

Go back to the old name

Research you do for a study.

The type of primary research where you collect information without interacting with the participant.

The Buffalo Bills wanted to raise ticket prices. For two games, they decided to increase prices by $10 per ticket to see if it would change the amount of people who purchased tickets. What type of primary research is this?

This is the process of collecting, recording, analyzing, and presenting data related to marketing goods and services.

Which type of question is this an example of:

How do you feel about the Buffalo Bills new stadium proposal?

In a market research study, a question that is asking for an answer about a reaction, perception, or feeling is classified as what type of data?

What type of primary research would be best for a large company to send out to it's target market to gain information about a marketing research study they are conducting?