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Marketing Quiz

Total questions: 19

Worksheet time: 14mins

Name
Class
Date
1.

What is market?

a)

a group of customers who share common wants and needs

b)

a group of business people

c)

a group of customers who are friends

d)

people who don't know about a new product

2.

What is marketing?

a)

process of presenting a product to the public

b)

knowing customers who want or need a product

c)

process of creating, promoting, and presenting a product or service

d)

process of selling

3.

There are 7 functions of marketing. Which function includes getting money that is necessary to set up or run a business?

a)

Promotion

b)

Financing

c)

Distribution

d)

Product/Service Management

4.

Which function of marketing includes deciding how much to charge for a product or service?

a)

Promotion

b)

Product/Service Management

c)

Financing

d)

Pricing

5.

Which function of marketing includes an effort to inform, persuade, or remind potential customers about a product or service?

a)

Pricing

b)

Financing

c)

Promotion

d)

Selling

6.

Which function of marketing is providing customers with goods or services they choose to buy?

a)

Selling

b)

Promotion

c)

Financing

d)

Pricing

7.

What is the marketing mix?

a)

the mix of people needed for the marketing process

b)

a recipe for marketing

c)

part of the functions of marketing

d)

four basic marketing strategies: product, place, price, and promotion

8.

Market research helps businesses make decisions. What does market research include? (Choose the BEST answer.)

a)

analyzing data then presenting it to the Executives

b)

gathering data for the company's executives

c)

gathering and analyzing information on the size, location, and makeup of a market

d)

figuring out which function of marketing to use

9.

Facts about the population that includes age, gender, location, and income is

a)

Demographics

b)

Marketing Mix

c)

Target Market

d)

Market Segmentation

10.

Who is the father of marketing?

a)

Stephen John

b)

Philip Kenes

c)

Philip Kotler

d)

Philips Kohler

e)

Philip Kotler

11.

Which is not the pricing strategy listed below?

a)

Cost Oriented

b)

Market Oriented

c)

Margin Pricing

d)

Number Pricing

12.

Singles Dosa Introduced by A2B is the Example of

a)

Differentiation

b)

Management

c)

Communication

d)

Innovation

13.

Find the brand name

a)

MACDONALD

b)

MCDONALDS

c)

MACDONLDS

d)

MCDONLD

14.

What method of Promotion is this?

a)

Advertising

b)

Personal Selling

c)

Sales Promotion

d)

Public Relations

15.

What type of advertising is this?

a)

Print adverising

b)

Broadcast Advertising

c)

Celebrity Advertising

d)

Covert Advertising

16.

4Ps of Marketing mix does not have

a)

Price

b)

Product

c)

Process

d)

Progress

17.

ibaco is related to which brands listed below?

a)

Amul

b)

Arun

c)

Arokya

d)

Hatsun

18.

This is an example of

a)

Digital Marketing

b)

Content Marketing

c)

Green Marketing

d)

Neuro Marketing

19.

Green Products means

a)

Eco Friendly

b)

Recyclable

c)

Reusable

d)

Reduce Pollution

e)

non renewable