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Marketing Strands 7-8

Total questions: 29

Worksheet time: 15mins

Name
Class
Date
1.

What system involves finding customers and keeping them satisfed?

a)

  Customer relationship management

b)

  customer satisfaction system

c)

  business-to-customer management

d)

  computerized customer search

2.

During which step of the sale should you learn what the retail customer is looking for in a good or sevice?

a)

  approaching the customer

b)

  deterimining needs

c)

  presenting the product

d)

  overcoming objections

3.

The path a product takes from its producer or manufacturer to the final user.

a)

  Marketing mix

b)

  Channel of distribution

c)

  Product placement

d)

  Product mix

4.

Most common way to transport goods in the United States

a)

  Train

b)

  Air

c)

Boat

d)

Truck

5.

One who acts as an intermediary by bringing buyers and sellers together. 

a)

  Agent

b)

  Consumer

c)

  Producer

d)

  Principal

6.

Business that obtains goods from manufactures and resells them to retailers. 

a)

  Retailer

b)

  Wholesaler

c)

  Producer

d)

  Consumer

7.

A person or company who makes a product for sale

a)

  consumer

b)

  retailer

c)

manufacturer

d)

  Promotion

8.

The microwave has a timer is an example of...

a)

  a feature

b)

  a benefit

c)

  a closed sale

d)

  No answer text provided.

9.

Business that buys from wholesalers or direct from manufactures 

a)

  Retailer

b)

Wholesaler

c)

  Consumer

d)

  Price

10.

person who purchases goods and services for personal use 

a)

  retailer

b)

wholesaler

c)

  consumer

d)

  Trains

11.

Whats the most expensive way to ship goods?

a)

Horse

b)

Air

c)

  Truck

d)

  Train

12.

Least expensive way to move goods from overseas to the US

a)

Air

b)

Train

c)

Ship

13.

Having a timer on the microwave will help you to not over cook your food is...

a)

  a feature

b)

  a benefit

c)

  a suggestion

d)

  earnings

14.

Purchasing cold medication for your sick child is an example of...

a)

  impulse purchase

b)

  rational purchase

c)

  emotional purchase

15.

Purchasing new clothes when you do not need them is an example of...

a)

  emotional purchase

b)

  patronage purchase

c)

  rational purchase

16.

How many steps in the selling process?

a)

4

b)

9

c)

7

17.

2nd step in the selling process is...

a)

  approach customer

b)

  Determine needs

c)

  close the sale

18.

Purchasing a Ford Truck instead of a Chevy Truck even knowing the Chevy is better is...

a)

  dumb

b)

  patronage purchase

c)

  logical purchase

19.

First step in the selling process...

a)

  Determine needs

b)

  Approach the customer

c)

  Suggestion selling

20.

6th step in the selling process is...

a)

  suggestion selling

b)

  determine needs

c)

  approach the customer

21.

4th step in the selling process is...

a)

  close the sale

b)

  overcome objections

c)

  suggestion selling

22.

suggestion selling is...

a)

  telling the customer to go somewhere else

b)

  suggesting the consumer adds to their order

c)

  nothing

23.

Research collected for the very first time is...

a)

  Primary Research

b)

  Secondary Research

c)

  None

24.

A technology platform or tool that allows users to automatically schedule, publish, and manage their social media content across various platforms

a)

Marketing Mix

b)

Outreach tools

c)

Telephony systems

d)

Social media automation services

25.

A business strategy that helps companies manage their interactions with customers

a)

Ecological Capacity

b)

CRMs (Customer Relationship Management)

c)

Telephony systems

d)

Selling Plan

26.

______________________ is a set of technologies and devices that make voice communication and multimedia data transmission over a network possible

a)

CRM's

b)

Outreach Tools

c)

Social media automation

d)

Telephony systems

27.

The _______________________________ is the percentage of users that take the desired action, is a main metric used in sales.

a)

Conversion rate

b)

Selling Rate

c)

Marketing Rate

d)

Relationship building

28.

What's the most expensive way to ship goods?

a)

Horse

b)

Truck

c)

Air

d)

Train

29.

Business that obtains goods from manufactures and resells them to retailers. 

a)

Producer

b)

Retailer

c)

Wholesaler

d)

Consumer